CFO.com Features Roger Sinclair

Roger Sinclair 1938 - 2016
Roger Sinclair 1938 – 2016

MASB’s Inaugural Fellow, Roger Sinclair, Ph.D., passed away unexpectedly in January, but he is still furthering the cause of marketing accountability.

CFO.com has just published Roger’s article, Proposed Mega-Deal Underscores Flawed Accounting Rule, in which he reflects potential problems with AB Inbev’s proposed acquisition of SABMiller and remedies offered by the Marketing Accountability Standards Board.

“…even if AB InBev achieves great success with its new brands, any increase in their value will not be shown in the accounts. It will appear as though the acquired brands have been shelved, become inactive, or even become obsolescent.”

Marketing Accountability Foundation President and CEO Meg Blair contributed to the piece.

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