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		<title>Marketing Accountability Standards Board | MASB</title>
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			<title>MASB CEO Seddon Awarded Silver Apple</title>
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			<title>Elevating the Role of Marketing</title>
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			<title>MASB Summits</title>
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			<pubDate><![CDATA[Thu, 02 Apr 2026 14:04:24 +0000]]></pubDate>
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			<title>MASB Breakfast Club</title>
			<pubDate><![CDATA[Mon, 30 Mar 2026 17:31:36 +0000]]></pubDate>
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			<title>2025: The Year in Marketing Accountability</title>
			<pubDate><![CDATA[Wed, 31 Dec 2025 16:13:24 +0000]]></pubDate>
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			<title>MASB Webinars: Making Marketing Accountable</title>
			<pubDate><![CDATA[Wed, 25 Mar 2026 14:36:41 +0000]]></pubDate>
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			<guid><![CDATA[https://themasb.org/ai-in-marketing-whats-actually-working-masb-summit-feb-18-19/]]></guid>
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			<title>AI in Marketing: What’s Actually Working? | MASB Summit Feb 18-19</title>
			<pubDate><![CDATA[Tue, 17 Feb 2026 22:26:16 +0000]]></pubDate>
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			<pubDate><![CDATA[Sun, 15 Mar 2026 21:57:03 +0000]]></pubDate>
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			<pubDate><![CDATA[Fri, 20 Feb 2026 15:28:14 +0000]]></pubDate>
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			<title>MASB Winter Summit 2026 | Online</title>
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			<title>MASB Summer Summit 2025 | DePaul University</title>
			<pubDate><![CDATA[Fri, 20 Feb 2026 15:22:52 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/transforming-market-research-with-ai-masb-winter-summit-2026/]]></guid>
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			<title>Transforming Market Research with AI | MASB Winter Summit 2026</title>
			<pubDate><![CDATA[Wed, 17 Dec 2025 19:31:05 +0000]]></pubDate>
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			<title>Joseph Plummer MASB Trailblazer Awards</title>
			<pubDate><![CDATA[Wed, 14 Jan 2026 22:15:33 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/naming-rights-jersey-patches-as-full-funnel-media-masb-summit-feb-18-19/]]></guid>
			<link><![CDATA[https://themasb.org/naming-rights-jersey-patches-as-full-funnel-media-masb-summit-feb-18-19/]]></link>
			<title>Naming Rights + Jersey Patches as Full-Funnel Media | MASB Summit Feb 18-19</title>
			<pubDate><![CDATA[Tue, 17 Feb 2026 15:00:35 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://themasb.org/marketing-dictionary-getting-digital-twin-masb-summit-feb-18-19/]]></guid>
			<link><![CDATA[https://themasb.org/marketing-dictionary-getting-digital-twin-masb-summit-feb-18-19/]]></link>
			<title>Marketing Dictionary Getting Digital Twin | MASB Summit Feb 18-19</title>
			<pubDate><![CDATA[Tue, 10 Feb 2026 15:24:09 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/resources/masb-publications/masb-white-paper-14/]]></guid>
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			<title>MASB White Paper 14</title>
			<pubDate><![CDATA[Tue, 27 Jan 2026 19:28:05 +0000]]></pubDate>
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			<guid><![CDATA[https://themasb.org/resources/masb-publications/member-access/]]></guid>
			<link><![CDATA[https://themasb.org/resources/masb-publications/member-access/]]></link>
			<title>MASB Publications [Member Access]</title>
			<pubDate><![CDATA[Tue, 27 Jan 2026 19:18:29 +0000]]></pubDate>
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			<title>MASB Members and Participants</title>
			<pubDate><![CDATA[Wed, 14 Jan 2026 21:08:37 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/sustainable-marketing-a-comprehensive-view-new-masb-white-paper/]]></guid>
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			<title>Sustainable Marketing – A Comprehensive View | New MASB White Paper</title>
			<pubDate><![CDATA[Thu, 05 Feb 2026 18:39:46 +0000]]></pubDate>
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			<guid><![CDATA[https://themasb.org/advisory-council/]]></guid>
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			<title>MASB Advisory Council (MAC)</title>
			<pubDate><![CDATA[Wed, 07 Jan 2026 18:50:32 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/customer-loyalty-engagement-at-masb-winter-summit-2026/]]></guid>
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			<title>Customer Loyalty Engagement at MASB Winter Summit 2026</title>
			<pubDate><![CDATA[Wed, 17 Dec 2025 16:29:17 +0000]]></pubDate>
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			<guid><![CDATA[https://themasb.org/stuart-buckley-and-ivie-join-masb-board/]]></guid>
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			<title>Stuart, Buckley and Ivie Join MASB Board</title>
			<pubDate><![CDATA[Tue, 13 Jan 2026 14:41:13 +0000]]></pubDate>
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			<guid><![CDATA[https://themasb.org/valuables-founder-joins-masb-to-advance-standards/]]></guid>
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			<title>Valuables Founder Joins MASB to Advance Standards</title>
			<pubDate><![CDATA[Wed, 07 Jan 2026 21:29:53 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/assigning-sentiment-with-ai/]]></guid>
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			<title>Assigning Sentiment with AI | MASB Winter Summit Feb 18-19</title>
			<pubDate><![CDATA[Thu, 08 Jan 2026 17:56:03 +0000]]></pubDate>
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			<title>Projects Completed</title>
			<pubDate><![CDATA[Sat, 22 Nov 2025 16:12:11 +0000]]></pubDate>
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			<title>MASB Officers and Directors</title>
			<pubDate><![CDATA[Mon, 12 Jan 2026 17:17:38 +0000]]></pubDate>
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			<guid><![CDATA[https://themasb.org/officers-and-directors/ed-buckley/]]></guid>
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			<title>Ed Buckley</title>
			<pubDate><![CDATA[Mon, 12 Jan 2026 17:16:49 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/google-ai-research-head-on-brand-trust-and-safety-masb-winter-summit/]]></guid>
			<link><![CDATA[https://themasb.org/google-ai-research-head-on-brand-trust-and-safety-masb-winter-summit/]]></link>
			<title>Google AI Research Head to Examine Brand Trust and Safety | MASB Winter Summit</title>
			<pubDate><![CDATA[Mon, 02 Feb 2026 18:22:44 +0000]]></pubDate>
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					<item>
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			<title>The MASB Story</title>
			<pubDate><![CDATA[Fri, 16 Jan 2026 20:02:46 +0000]]></pubDate>
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			<guid><![CDATA[https://themasb.org/marketing-accountability-foundation-2/]]></guid>
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			<title>Marketing Accountability Foundation</title>
			<pubDate><![CDATA[Fri, 16 Jan 2026 20:01:23 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/marketing-metric-certification/]]></guid>
			<link><![CDATA[https://themasb.org/marketing-metric-certification/]]></link>
			<title>Marketing Metric Certification</title>
			<pubDate><![CDATA[Fri, 16 Jan 2026 17:09:13 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/projects/completed/continuous-improvement-in-return-cir/]]></guid>
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			<title>Continuous Improvement in Return (CIR)</title>
			<pubDate><![CDATA[Mon, 24 Nov 2025 15:50:44 +0000]]></pubDate>
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			<guid><![CDATA[https://themasb.org/leading-the-next-wave-of-human-centered-intelligence-masb-summit-feb-18-19/]]></guid>
			<link><![CDATA[https://themasb.org/leading-the-next-wave-of-human-centered-intelligence-masb-summit-feb-18-19/]]></link>
			<title>Leading the Next Wave of Human-Centered Intelligence | MASB Summit Feb 18-19</title>
			<pubDate><![CDATA[Mon, 16 Feb 2026 19:21:43 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/ai-as-enabler/]]></guid>
			<link><![CDATA[https://themasb.org/ai-as-enabler/]]></link>
			<title>AI as Enabler</title>
			<pubDate><![CDATA[Wed, 12 Nov 2025 22:39:09 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://themasb.org/8-ways-ai-is-reshaping-the-workforce-masb-summit-feb-18-19/]]></guid>
			<link><![CDATA[https://themasb.org/8-ways-ai-is-reshaping-the-workforce-masb-summit-feb-18-19/]]></link>
			<title>8 Ways AI Is Reshaping the Workforce | MASB Summit Feb 18-19</title>
			<pubDate><![CDATA[Wed, 11 Feb 2026 16:48:24 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://themasb.org/officers-and-directors/joanna-seddon/]]></guid>
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			<title>Joanna Seddon</title>
			<pubDate><![CDATA[Wed, 29 Oct 2025 14:33:32 +0000]]></pubDate>
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			<link><![CDATA[https://themasb.org/masb-news/]]></link>
			<title>MASB News</title>
			<pubDate><![CDATA[Mon, 13 Mar 2023 19:55:16 +0000]]></pubDate>
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