Thank you for participating in our event! Presentation decks will be available here for attendees through April 25. Members have unlimited access on the PAST SUMMITS page. Summit session videos are posted on The MASB Channel.
A. Starting Announcements – Findley
B. Welcome & Agenda Overview – Stewart
D. MASB CEO Report – Seddon
E. Marketing Mix Modeling in Time of Privacy – Shankar
F. Panel – Building and Nuturing Brands – Baum
I. Panel – Navigating Challenges in Sports Marketing
J. Disrupting Market Execution Through Granular Insights – Cuellar
K. Marketing Metric Certification Awards
K2. Kantar Blueprint for Brand Growth – Glovsky
L. 2025 Blair Award for Marketing Accountability
O. CMO Fiduciary Responsibility in the Age of A.I. – Stouse
P. Marketing Analytics in the Age of AI – Dubé
Q. The Theory of Disruptive Innovation – Weinberg
R. Turning Negative Disruption Positive Through Sustainable Marketing – Bendle