Two MASB members received Journal of Advertising Research awards at last week’s Advertising Research Foundation Annual Conference in New York City.
MASB Chair David Stewart of Loyola Marymount University was recognized as JAR’s Best Reviewer for his prolific and profound examinations of advertising research articles.
MASB Advisor Bobby Calder of Northwestern University’s Kellogg School of Management received the Best Article award for How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement, along with co-authors Edward C. Malthouse of Northwestern and Mathew S. Isaac of Seattle University. The article examines the prediction of consumer behavior across qualitatively different experiences.
Congratulations to both Dave and Bobby!