If you weren’t able to attend the Aug. 6 or Sep. 17 sessions of MASB Summer Summit 2020, you can check out the highlights on the MASB Channel:
SESSION 1: Financial Value of Brands Panel (complete discussion)
SESSION 1: Financial Value of Brands Panel (excerpt featuring Jim Meier)
SESSION 2: Future of Sponsorships Panel (complete discussion)
SESSION 2: Future of Sponsorships Panel (excerpt on NIL)
SESSION 2: Common Language Marketing Dictionary: The de facto Industry Standard