Summit to Explore Measures and Value of Engagement

The third and final session of MASB Summer Summit 2020 happens Oct. 15, 1 – 4 PM ET, and features an interview on brand valuation metrics with Joanna Seddon, former President, Global Brand Consulting, at Ogilvy and Chair of the AMA Marketing Hall of Fame.


Measures and Value of Engagement

Measuring Engagement
keynote address

Media and Brand Engagement Panel
What is their value and how do they interact?

Emerging Issues Task Force

History of Metrics for the Financial Valuation of Brands
Spotlight interview with Joanna Seddon of Joanna Seddon Brand Strategies

Margaret H. Blair Award for Marketing Accountability presentation

Due to the COVID-19 challenges, there will be no mandatory seat fee for the sessions. Participants are asked to make a voluntary donation to defray costs (suggested amount $100).

Videos from all summit sessions are posted on the YouTube MASB Channel.