Three Terrific New FINANCE in MARKETING Videos

We started the new year right with three new videos for our rapidly growing FINANCE in MARKETING Library on YouTube.

Finance in Sponsorship-Linked Marketing: University of Oregon Marketing Professor T. Bettina Cornwell demonstrates the financial impact of sponsorships on ROI and ROO.

Reach vs. Impressions: Liquid Senior Digital Strategist Nikki Kyriakopoulus on the difference between digital marketing “reach” and “impressions,” two terms included in the Common Language Marketing Dictionary.

A Practitioner’s View of Brand Valuation: Joanna Seddon, Ogilvy’s President of Global Brand Consulting, discusses how brand creates value and offers a new of looking at brand valuation.

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