Top 10 FINANCE in MARKETING Library Videos 2020

2020 was a great year for remote learning, and the MASB Channel on YouTube picked up more than 4,700 views. The most watched videos are a good indication of which marketing topics were top of mind for marketers and marketing academics over the past 12 months.

The Top 10 most viewed videos were all from the FINANCE in MARKETING Video Library, a playlist of brief videos on specific topics by some of marketing measurements’ most respected authorities:

1. What Is a Brand? ○ Kevin Keller, Dartmouth College ○ 2020 Views: 467 [702 total]

2. Customer Lifetime Value Formula Pt 1 ○ Dan McCarthy, Emory University ○ 2020 Views: 264 [595 total]

3. Marketing ROI  ○ Mike Hanssens, UCLA ○ 2020 Views: 263 [377 total]

4. Finance in Sponsorship-Linked Marketing ○ T. Bettina Cornwell, University of Oregon ○ 2020 Views: 229 [229 total]

5. Category and Brand Indexes ○ Paul Farris, University of Virgina ○ 2020 Views: 218 [281 total]

6. A Practitioner’s View of Brand Valuation ○ Joanna Seddon, Presciant ○ 2020 Views: 212 [212 total]

7. Five Compelling Reasons for Brand Preference ○ Frank Findley, MASB ○ 2020 Views: 201 [399 total]

8. Customer Lifetime Value Formula Pt 1 ○ Dan McCarthy, Emory University ○ 2020 Views: 186 [419 total]

9. Value Creation & Marketing Accountability Pt 1 Creating and Measuring Value ○ David W. Stewart, Loyola Marymount University ○ 2020 Views: 172 [172 total]

10. Accounting for Brands ○ Kevin Keller, Dartmouth College ○ 2020 Views: 159 [702 total]

Thanks to all of our outstanding contributors. Bookmark the MASB Channel for lots more terrific content in 2021!