Vaynerchuk to Talk Engagement at Thursday Summit

MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk and marketing measurement pioneer Joanna Seddon    REGISTER for MASB SUMMER SUMMIT SESSION 3

Gary Vaynerchuk

Measures and Value of Engagement

Engagement Keynote 

Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia

Media and Brand Engagement Panel

What is their value and how do they interact?
Bobby Calder, Northwestern University
Bill Harvey, Research Measurement Technologies
Jane Clarke, CIMM

Emerging Issues Task Force

Joanna Seddon

History of Metrics for the Financial Valuation of Brands
Spotlight interview with Joanna Seddon of Joanna Seddon Brand Strategies

Margaret H. Blair Award for Marketing Accountability presentation


Due to the COVID-19 challenges, there will be no mandatory seat fee for the sessions. Participants are asked to make a voluntary donation to defray costs (suggested amount $100).

Videos from all summit sessions are posted on the YouTube MASB Channel.