Thank you for participating in our virtual event! Summit presentation decks are available to attendees through MARCH 20. MASB members have unlimited access from MEMBER ACCESS.
Resources mentioned during the event are listed below. Summit videos will be posted periodically over the next few weeks on the MASB Channel on YouTube.
A. Starting Announcements – Findley
B. Welcome & Program Overview – Stewart
D. AI Consumers and Trust: How Brands Can Lead the Next Wave of AI – Herrmann & Laughlin
E. From Emotion to Action: 2026 Metrics That Predict Behavior – Passikoff
F. Naming rights and Jersey Patches as Full Funnel Media – Ray Katz
G. PANEL AI In Marketing: What’s Actually Working, What’s Not and Why – Stuart et al
H. Identification and Assignment of Sentiment to Purchase Drivers with AI – Gohman
J. Sustainable Marketing Accountability: From Risk to Return – Bendle
L. Scaling Brand Safety: Why Responsible AI Matters – Jana [NOT AVAILABLE]
M. Workforce AI Impact – Adam Katz [NOT AVAILABLE]
N. From Marketing Dictionary to Digital Twin – Fasano
Mentioned Resources
Stefano Puntoni:
- How Gen AI Is Transforming Market Research
- The AI Tools That Are Transforming Market Research
- Accountable Acceleration: Gen AI Fast-Tracks Into the Enterprise
Neil Bendle:
Reena Jana:
- Google Secure AI Framework (SAIF)
- Ten Insights from Other Domains That Inform Responsible AI Frameworks | AAAI/ACM Conference on AI, Ethics, and Society
- Responsible Generative AI Toolkit | Google
- Human in the Loop approach to using GenAI tools
Adam Katz:
- Your Brain on ChatGPT: Accumulation of Cognitive Debt when Using an AI Assistant for Essay Writing Task
- The graduate ‘jobpocalypse‘: Where have all the entry-level jobs gone? | FT Working It – YouTube
- BNY Mellon gives agentic AI ‘staff’ logins & human managers | Compensation, Benefits and Payroll | HR Grapevine USA | News
Peter Fasano: