Spring Summit 2022 | Remote


A. Announcements – Morning

B. Welcome & Chair’s Update

C. Learnings from implementing the ISO Brand Evaluation Standard

D. Common Language Marketing Dictionary Update

E. Sponsorship Accountability Metrics (SAM) Project Update

F. Joseph Plummer MASB Trailblazer Award

G. Announcements – Afternoon

H. Designing a Better CMO Role [Note: Portions of this presentation have been withheld.]

I. Digital Marketing Accountability Project Update

J. Finance in Marketing Education Resources

K. Financial Value of Brands Discussion on EFRAG Recommendations

L. Conclusion