The Finance – Analytics – Marketing Interface

Marketing is headed for fundamental change by mastering accountability, taking its rightful place at the head of the strategic growth table – permanently.

MASB, the Marketing Accountability Standards Board, serves as the interface between Marketing and Finance, providing standardized performance measures that reliably tie marketing actions to financial return with Analytics.

As was true for manufacturing and product quality – with ANSI & ISO – and for accounting & financial reporting – with FASB and IASB – so it will be true for marketing & profitable growth – with MASB.

MASB members are an elite, forward-thinking community of top tier marketers, measurement providers, industry associations and business academics committed to marketing accountability.

THE MASB MISSION

Establish marketing measurement and accountability standards across industry and domain for
continuous improvement in financial performance and for the guidance and education of business
decision-makers and users of performance and financial information.

MASB Summit
MASB Chair Dave Stewart opens Summer Summit 2017 in Boston