Marketing Accountability Standards Board

MASB brings marketers, academics and measurement providers together to establish and advance accountable marketing practices to drive brand and business growth by linking marketing activities to financial outcomes. How accountable is your marketing?
Current Projects
MASB Marketing Metric Certification
MASB Events
Member Roster
MASB Winter Summit 2020: Where Marketing Activities Meet Financial Return
MASB Winter Summit 2020 takes place February 26 – 27 at the Union League Club, 38 E 37th St, Manhattan, New York, NY. The Summit runs Wednesday 2 PM...
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eSports – An emerging sponsorship opportunity as great as the Super Bowl?
 eSports in a Brand’s Portfolio The Super Bowl is unrivaled as a sponsorship opportunity. It has been the number one program in the U.S....
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Three Terrific New FINANCE in MARKETING Videos
We started the new year right with three new videos for our rapidly growing FINANCE in MARKETING Library on YouTube. Finance in Sponsorship-Linked Marketing:...
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2019: The Year in Marketing Accountability
Marketing accountability is becoming an international movement and MASB is representing U.S. interests in the development of new global standards while leading the charge...
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How Accountable Is Your Marketing?

Marketing accountability means linking marketing actions to financial performance in order to:

1) drive business growth through continuous improvement in Marketing ROI; and

2) enhance CMO effectiveness by proving the contribution of Marketing to enterprise value.

MASB, the Marketing Accountability Standards Board, draws on accountable marketing best practices to equip marketers with exceptional knowledge and considerable resources.


Establish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision-makers and users of performance and financial information.

Start your marketing accountability journey today!