Marketing Accountability Standards Board | MASB – Where marketing activities meet financial return

Where Marketing Activities Meet Financial Return

MASB, the Marketing Accountability Standards Board, brings visionary marketers, top academics and leading measurement providers together to establish and advance accountable marketing practices that drive brand and business growth by linking marketing activities to financial outcomes. We draw on marketing accountability best practices to equip marketers with exceptional knowledge and resources. How accountable is your marketing?

Current Projects

MASB Marketing Metric Certification

MASB Summer Summit 2020

Resources

Sponsorship Accountability to be topic at Summer Summit Pt 2

Due to the ongoing challenges of traveling and gathering, MASB will be holding its 2020 Summer Summit remotely in a series of 2-1/2 to...

Marketing’s Vital Role: The Video

MASB Executive Director Frank Findley's well-reasoned article, Marketing's Vital Role in Tackling the Covid-19 Pandemic, has been produced as a short video on the...

Brand Value Subject of Summer Summit Session 1 TOMORROW

REGISTER for MASB SUMMER SUMMIT SESSION 1 AUG. 6 Brand Value is the theme of the first session of MASB Summer Summit on August...

Nominations Open for Blair Marketing Accountability Award

Dr. Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and accountability, including co-founding...

Where Marketing Activities Meet Financial Return

Marketing accountability means linking marketing actions to financial performance in order to:

1) drive business growth through continuous improvement in Marketing ROI; and

2) enhance CMO effectiveness by proving the contribution of Marketing to enterprise value.

The MASB Mission

Establish marketing measurement and accountability standards across industry and domain for continuous improvement in financial performance and for the guidance and education of business decision-makers and users of performance and financial information.

Start your marketing accountability journey today!