Summer Summit 2018 Boston

A. Welcome and Announcements

B. Introductions and Charge

C. Brand Evaluation Standards (BES) Project Update/ISO 20671 – Marketers’ Golden Ticket

D. How Successful Marketers Account for Marketing’s Value

E. Member Spotlight: Christensen & Leonard

F. Digital Accountability

G. MMAP Metric Catalog (MMC) Project Report

H. Kantar Millward Brown MMAP Results

I. Common Language Marketing Dictionary (CMD) Project Report

J. Member Spotlight: John Gaski/Notre Dame University

K. Continuous Improvement in Return (CIR) Project Report

L. Finance in Marketing Course (FMC) Project Report

M. Improving Financial Reporting (IFR) Project Report

N. Brand Investment & Valuation (BIV) Project Report

O. Progress on the Marketing Accountability Journey

P. In Appreciation: Meg Blair

S. FEATURED INTERVIEW: The Accountable CMO

T. The Marketing Accountability Agenda

U. Sponsorship Accountability Metrics (SAM) Project Report

V. a. Sponsorship Metrics – Sponsorium/PerforMind

V. b. Sponsorship Metrics – Hookit

W. Member Spotlight – Calder

Y. Housekeeping & Announcements