Winter Summit 2021 | Remote

Marketing on the Leading Edge: New Trends in Financial Brand Value, Engagement and Sponsorship

Session 1 February 25

Welcome and Charge

Financial Value of Brand Imperative/Spotlight Interview: David Haigh

Sponsorship Panels

Digital Marketing Accountability

Announcements & Conclusions

Session 2 April 8

Welcome and Charge

Sponsorship Interview/Panel

Financial Value of Brands Imperative Paper

Marketing in the Age of AI

Digital Marketing Accountability

Other MASB Project Updates & Conclusion