Boosting Marketing Effectiveness Through Leading-Edge Technology
March 6, 2024
A. Starting Announcements
B. Welcome and Agenda Overview
C. MASB CEO Address
D. Measuring Financial Impact of Creativity Project
E. PANEL – Infusing Creativity into Marketing Efforts
F. Avasta – Brand drives Demand
G. Afternoon Annoucements
H. Digital Twin Revolution – Fukawa
I. PANEL – Marketing Digital intelligence
J. MMAP – Algorithms and Software
K. Sponsorship Accountability Book Announcement
L. Conclusion
