Become a MASB Member

The Marketing Accountability Standards Board is a not-for-profit 501(c)(3) organization dedicated to establishing marketing measurement and accountability standards across industry and domain. MASB members are changing the way business is done by improving the effectiveness and efficiency of marketing activities, enabling continuous improvement in financial return over time, and enhancing the credibility of the marketing discipline.

Membership in MASB is organization-based, and open to:

○ marketer companies                                                   ○ independent consultants
○ business schools                                                          ○ industry associations
○ media providers                                                           ○ media & advertising agencies
○ measurement (modeling & software) providers

“Executive education at top universities runs about $10,000 per week for a single individual. Through MASB, you get two individuals for what I would consider to be much more practical and relevant learning.”Jim Meier, Director Marketing Finance, MillerCoors

finance and marketing thought leaders

Networking during Winter Summit 2016


As a MASB member, you will:

  • network with other marketing & finance accountability teams (on leading edge)
  • influence project agenda (shape it)
  • apply learning to current efforts (draw from it)
  • with minimum time commitment (high return)
  • maintain access to top marketing & finance scholars
  • hold “key” to Members Only website content (including project updates and MMAP audit results)
  • demonstrate wisdom, vision & leadership in the business community

Our project teams hold monthly virtual meetings and MASB members gather for winter and summer summits each year. Ideally, both a marketing and a finance person from your company will participate, as bringing finance and marketing together is what we’re all about!


If you would like more information on MASB membership, email or submit this form:

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