Membership

“Executive education at top universities runs about $10,000 per week for a single individual. Through MASB, you get two individuals for what I would consider to be much more practical and relevant learning.” – Jim Meier, VP Commercial Finance, MillerCoors

Join our forward-thinking community of top-tier marketers, measurement providers, industry associations and business academics in setting the agenda for the future of Marketing.

The Marketing Accountability Standards Board is a not-for-profit 501(c)(3) organization dedicated to establishing marketing measurement and accountability standards across industry and domain. MASB members are changing the way business is done by improving the effectiveness and efficiency of marketing activities, enabling continuous improvement in financial return over time, and enhancing the credibility of the marketing discipline.           MEMBER ROSTER

Member Classifications

Membership in MASB is organization-based, and open to:

○ marketer companies                                               ○ independent consultants
○ business schools                                                      ○ industry associations
○ media providers                                                      ○ media & ad agencies
○ measurement (modeling & software) providers

MEMBER BENEFITS

MASB members collaborating in a breakout session at MASB Summit

In exchange for a minimal time commitment, MASB members are able to:

  • network with leading-edge marketing & finance accountability teams
  • influence/shape project agenda
  • apply learning to current efforts
  • gain access to top marketing & finance scholars
  • access restricted website content (project updates and MMAP audits)
  • demonstrate wisdom, vision & leadership in the business community

Our project teams hold monthly virtual meetings and MASB members gather for winter and summer summits each year. Ideally, marketing, analytics and finance executives from your company will participate, as bringing finance, analytics and marketing together is what we’re all about!

REQUEST MORE INFO

If you would like more information on MASB membership, email info@themasb.org or submit this form:

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