Join the Marketing Accountability Vanguard!

The Marketing Accountability Standards Board is a not-for-profit 501(c)(3) organization dedicated to establishing marketing measurement and accountability standards that link marketing actions to financial return. MASB members are changing the way business is done by improving the effectiveness and efficiency of marketing activities, enabling continuous improvement in financial return over time, and enhancing the credibility of the marketing discipline.

“MASB is the definitive word on proving the value of marketing – and managing it scientifically. It combines the best of academia, current operational best practice, and strategic experience to be the CMO’s secret weapon in an ever-evolving marketing landscape. Couldn’t encourage my marketing colleagues more to engage with this amazing group that’s changed how I think about the discipline forever.” Will Thompson, Chief Strategy Officer, Forbes Ignite

Join our forward-thinking community of marketer companies, business schools, measurement providers (modeling & software), media providers, media/ad agencies, industry associations, and independent consultants in setting the agenda for the future of Marketing.

Membership in MASB is organization-based, and Marketing, Analytics and Finance executives are encouraged participate. Bringing you together is what we’re all about!

MASB Member Opportunities

Demonstrating Marketing's Contribution | CMO Insights Panel
Pam Forbus of Pernod Ricard (upper left), Kalli Chapman of Prudential, (upper right), and Rafael Alcaraz of CVS Health

Our project teams meet monthly online; two in-person summits are held annually. For a minimal time commitment, MASB members:

  • participate on leading-edge marketing & finance accountability teams
  • influence/shape our project agenda
  • access top marketing & finance scholars
  • access restricted website content – project updates, metric audits and white papers
  • apply learning to current efforts
  • demonstrate wisdom, vision & leadership in the business community

MASB Member Benefits

  • MEMBER DISCOUNTS on select services offered by MASB members and affiliates
  • Participation in MASB WEBINARS on marketing measurement and accountability topics
  • Hosting or sponsorship of a MASB SUMMIT – extend awareness of your thought leadership and contribute to the advancement of marketing best practices
  • Marketing accountability CONTENT – contribute to our growing library of articles, papers, texts and videos on best practices and trending topics


For more information on MASB membership, email or submit our CONTACT FORM.

To schedule a call to discuss the opportunities for you and your organization, contact Lee Hornick, Membership Director,