MASB SUMMER SUMMIT 2026
Growing Enterprise Value by Building Brand Experiences
RUTGERS BUSINESS SCHOOL – New Brunswick
100 Rockafeller Rd, Piscataway, New Jersey
Wednesday, Aug. 5, 9 AM – 5 PM ET
reception and dinner Wednesday evening
Thursday, Aug. 6, 9 AM – Noon
WEDNESDAY, AUGUST 5, 9 AM – Noon
Welcome/Introduction to MASB
David W. Stewart, Ph.D.
President’s Chair in Marketing and Law Emeritus, Loyola Marymount University
MASB Chair
Opening Remarks
Francisco Quevedo
Assistant Professor of Professional Practice, Marketing Department, Rutgers Business School
CEO ADDRESS
Joanna Seddon
Co-Founder/Managing Partner, Presciant
MASB CEO
KEYNOTE ADDRESS
The New York Giants’ Digital Playbook for Winning Fan Experiences
David Dominik
VP Digital Strategy, New York Giants Football
PRESENTATION DESCRIPTION
PANEL
Creating Positive Brand Experiences through Sports Marketing
David Dominik
VP Digital Strategy, New York Giants Football
Joe Kania
Kania Media
Ray Katz
President, Media/Business Intelligence, Collegiate Sports Management Group
PJ Mullen
Executive Senior Associate Athletic Director, Rutgers University
Lee Hornick [Moderator]
MASB Director of Membership
PANEL DESCRIPTION
WEDNESDAY, AUGUST 5, Noon – 5 PM
LUNCH BREAK AND NETWORKING
Tactical Communication for Rapid Rapport to Enhance Brand Experiences
David Reich
Chief Magic Officer, IBM
PRESENTATION DESCRIPTION
Linking Strategy, Marketing, and Operations Together
Lisa Routel
Strategy Executive
PRESENTATION DESCRIPTION
Intro to MASB and the Universal Marketing Dictionary
John Gaski
Professor of Marketing Emeritus, University of Notre Dame
MARKETING METRIC CERTIFICATION AWARDS
DE-YAN: Experiential Revenue Impact Calculator (ERIC)
Volute Group: SightIQ Process
Shiv Gupta, Chief Solutions Officer
MASB TRAILBLAZER AWARD
TBA!
DINNER AND RECEPTION AT THE FROG AND THE PEACH RESTAURANT
THURSDAY, AUGUST 6, 9 AM – Noon
KEYNOTE ADDRESS
LEAD. LIVE. MASTER. The Leadership Formula for Building Brands That Matter
Peter Weedfald
President, Gen One Ventures
PRESENTATION DESCRIPTION
CASE STUDY
Brand Experience Lessons from Universal Marketing Dictionary AI Trials
Peter Fasano
Founder/CEO, MassLogic Labs
Adaptive Systems Theory of Consumer Preference Formation
Steven Jagger
Partner, MSW Research
PRESENTATION DESCRIPTION
Request your invitation from events@themasb.org.
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations. Request your invitation to the next summit from events@themasb.org.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from events@themasb.org.
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.