MASB SUMMER SUMMIT 2024
Driving Growth Through Marketing Accountability
Rutgers Business School – New Brunswick
100 Rockafeller Road, Piscataway, New Jersey [free parking available]
Thursday, August 8, 8 AM through Friday, August 9, 1 PM
with lunch Thursday and reception/dinner Thursday evening
request your invitation from events@themasb.org
PROGRAM
THURSDAY MORNING
Report on MASB and Marketing Accountability
Joanna Seddon, MASB CEO
The value of measuring brand as a revenue and valuation driver
DESCRIPTION
Dawn Colossi, CMO, Software AG, & Edgar Baum, Founder & CEO, Avasta
From Backroom to Boardroom – Driving Corporate Strategy Through Sales and Marketing Data Insights
DESCRIPTION
Jerry Nichols, VP Marketing Data, Analytics, and Insights, Bottomline
THURSDAY AFTERNOON
How Data Integrity Impacts Brand Growth
DESCRIPTION
Shardul Wartikar, VP Strategic Analytics, Kantar
Naming Rights – More than just putting your name on a building
Ray Katz, COO/Co-Founder, Collegiate Sports Management Group
NEW MEMBER SPOTLIGHT: Mondelēz
Michelle Gibb, VP Insights & Analytics, Mondelēz International
Sustainability as a Growth Driver
DESCRIPTION
Alfred Dupuy, Director, Valuation & Strategy, Brand Finance
MARGARET H. BLAIR AWARD FOR MARKETING ACCOUNTABILITY
FRIDAY MORNING
Measuring Creativity Panel
Moderator: David W. Stewart, MASB Chair
ISO Technical Committee 289 Communications Update
Erich Decker-Hoppen, ISO/TC289 Communications Task Group Convenor
How to Leverage the Brand to Impress Your Investors
DESCRIPTION
Marc Fischer, Professor of Marketing Science and Analytics, University of Cologne
THANKS TO OUR SPONSOR
request your invitation from events@themasb.org
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business. Request an invitation to our next summit from events@themasb.org.
Summit session videos are available on the MASB Channel.
See also SUMMIT NEWS and PAST SUMMIT OVERVIEWS.