• HOME
  • ABOUT US
    • Organization
    • The MASB Story
    • Member Roster
    • DIRECTORS/ADVISORS
    • MA Foundation
    • MAF Trustees
    • Emeritus
    • MASB Fellows
    • Joseph Plummer MASB Trailblazer Awards
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards
      • Brand Valuation: BIV Phase II
      • Common Language in Marketing
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education
      • Financial Reporting of Customer and Brand
      • Marketing Metric Catalog
      • Sponsorship Accountability Metrics
    • Projects Completed
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • MASB MarCom
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library on YouTube
    • ISO 20671 Brand Evaluation
    • MASB White Papers
    • MASB Marketing Metric Certification
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • Coming Soon
    • Winter Summit 2020 Attendees
    • Past Summit Overviews
    • Past Summits [Members Only]
  • MASB NEWS
  • Join MASB
  • Staff / CONTACT US
  • Search
Marketing Accountability Standards Board | MASB
Where marketing activities meet financial return
Skip to content
  • HOME
  • ABOUT US
    • Organization
    • The MASB Story
    • Member Roster
    • DIRECTORS/ADVISORS
    • MA Foundation
    • MAF Trustees
    • Emeritus
    • MASB Fellows
    • Joseph Plummer MASB Trailblazer Awards
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards
      • Brand Valuation: BIV Phase II
      • Common Language in Marketing
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education
      • Financial Reporting of Customer and Brand
      • Marketing Metric Catalog
      • Sponsorship Accountability Metrics
    • Projects Completed
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • MASB MarCom
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library on YouTube
    • ISO 20671 Brand Evaluation
    • MASB White Papers
    • MASB Marketing Metric Certification
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • Coming Soon
    • Winter Summit 2020 Attendees
    • Past Summit Overviews
    • Past Summits [Members Only]
  • MASB NEWS
  • Join MASB
  • Staff / CONTACT US
  • Search
Marketing Accountability Standards Board | MASB
Home ABOUT US

ABOUT US

Notre Dame University’s John Gaski represents the Common Language in Marketing Project at MASB Summer Summit 2018 in Boston.

ORGANIZATION

THE MASB STORY

MEMBER ROSTER

DIRECTORS/ADVISORS

MARKETING ACCOUNTABILITY FOUNDATION

MAF TRUSTEES & OFFICERS

MASB FELLOWS

MASB TRAILBLAZERS

 

  • HOME-
  • ABOUT US-
  • PROJECTS-
  • RESOURCES-
  • EVENTS-
  • MASB NEWS-
  • Join MASB-
  • Staff / CONTACT US-
TwitterLinkedIn GroupYouTubeRSS Feed
©2020 Marketing Accountability Standards Board of the Marketing Accountability Foundation - a 501(c)(3) nonprofit organization
Powered by Septera & WordPress.
Back to Top
Please allow the use of cookies by this website to improve your experience. Accept Learn more from our Cookie Policy. Read More
Privacy & Cookies Policy
Necessary Always Enabled