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marketing measurement standards for brand valuation, brand evaluation, marketing ROI and more.
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  • HOME
  • ABOUT US
    • Organization
    • The MASB Story
    • Member Roster
    • DIRECTORS/ADVISORS
    • MA Foundation
    • MAF Trustees
    • Emeritus
    • MASB Fellows
    • Joseph Plummer MASB Trailblazer Awards
    • Blair Award
  • PROJECTS
    • Projects Under Way
      • Brand Evaluation Standards
      • Brand Valuation: BIV Phase II
      • Common Language in Marketing
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Course
      • Improving Financial Reporting
      • Marketing Metric Audit Protocol (MMAP)
      • Sponsorship Accountability Metrics
    • Projects Completed
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • MASB MarCom
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Video Library
    • ISO 20671 Brand Evaluation
    • MASB White Papers
    • MMAP Metric Catalog
    • Presentations
    • Publications
  • EVENTS
    • Coming Soon
    • MASB Summer Summit 2019
    • Past Summit Overviews
    • Past Summits [Members Only]
  • MASB NEWS
  • Join MASB
  • Staff / CONTACT US
  • Search
Marketing Accountability Standards Board | MASB
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Notre Dame University’s John Gaski represents the Common Language in Marketing Project at MASB Summer Summit 2018 in Boston.

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