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Marketing Accountability Standards Board | MASB
Where marketing activities meet financial return
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  • HOME
  • ABOUT US
    • MASB One-Page Overview
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council
    • MA Foundation
    • MAF Trustees
    • MASB Staff
    • MASB Fellows
    • Joseph Plummer MASB Trailblazer Awards
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • MASB NEWS
    • SUBSCRIBE TO E-NEWSLETTER
  • Join MASB
  • CONTACT US
  • Search
Marketing Accountability Standards Board | MASB
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Notre Dame University’s John Gaski represents the Common Language in Marketing Project at MASB Summer Summit 2018 in Boston.

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