Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020. Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the …
MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring the Great ENGAGEMENT Debate! REGISTER for MASB SUMMER SUMMIT SESSION 3 Gary Vaynerchuk Measures and Value of Engagement Spotlight Interview Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia The Great ENGAGEMENT Debate What is their value and …
MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk and marketing measurement pioneer Joanna Seddon! REGISTER for MASB SUMMER SUMMIT SESSION 3 Measures and Value of Engagement Engagement Keynote Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia Media and Brand Engagement …
In this week’s feature, Joanna Seddon, former President of Global Brand Consulting at Ogilvy and Chair of the AMA Marketing Hall of Fame, discusses how brand creates value and offers a new way of looking at the financial valuation of brands. Don’t miss History of Metrics for the Financial Valuation of Brands, a spotlight interview …
The third and final session of MASB Summer Summit 2020 happens Oct. 15, 1 – 4 PM ET, and features an interview on brand valuation metrics with Joanna Seddon, former President, Global Brand Consulting, at Ogilvy and Chair of the AMA Marketing Hall of Fame. REGISTER for SESSION 3 Measures and Value of Engagement Measuring …
In this week’s feature, Professor Emeritus Paul Farris of the Darden School of Business at the University of Virginia explains the channel management concepts of marketing “push” and “pull” and how these terms are used differently in supply chain management.
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If you weren’t able to attend the Aug. 6 or Sep. 17 sessions of MASB Summer Summit 2020, you can check out the highlights on the MASB Channel: SESSION 1: Financial Value of Brands Panel (complete discussion) SESSION 1: Financial Value of Brands Panel (excerpt featuring Jim Meier) SESSION 2: Future of Sponsorships Panel …
Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been presented the Joseph Plummer MASB Trailblazer Award by the Marketing Accountability Standards Board during its recent online summer summit. The award recognizes individuals who embody the spirit of marketing accountability and have been instrumental …
What Brand Owners Need to Know About Sponsoring Student-Athletes In Part 9, we review the emerging opportunity brought about by student-athlete “rights to publicity” decisions. Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit …
Due to the ongoing challenges of traveling and gathering, MASB will be holding its 2020 Summer Summit remotely in a series of 2-1/2 to 3 hour Zoom events. The second and third take place Sep. 17 and Oct. 8, 12:30 – 3:30 PM ET. Session 2 ○ Sept 17 The Future of Sponsorships & The Financial …
