New Leadership Roles for MASB Members

Pam Forbus PepsiCo

Former MASB Director Pam Forbus, Senior Vice President of Global Insights and Analytics for PepsiCo, became a Marketing Accountability Foundation Trustee in 2015. She has now assumed the role of MAF Treasurer, replacing MJ Tisor, who has retired…

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Bendle Named MASB Advisory Council Chair

Neil Bendle Ivey Business School

Neil Bendle, Assistant Professor at the Ivey Business School of Western University, has taken the leadership role for the MASB Advisory Council (MAC), which includes representatives of marketer companies, business schools, industry associations, media providers, media &…

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Summit To Celebrate MASB 10th Anniversary

In 2004, responding to mounting pressure from corporate boardrooms for accountability in marketing, a cross-industry/cross-discipline body of marketing scientists initiated The Boardroom Project. Recognizing that measurement standards tied to financial performance are essential for the proper allocation…

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