It’s a Wonderful Strife!

This holiday season, families around the globe are gathering around their screens to share in what is becoming a heartfelt and cherished Yuletide tradition – MASB’s Black Friday Defined video! Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!

MASB Channel Weekly Feature: Problems Accounting for Marketing

In this week’s feature, Neil Bendle, currently Associate Professor of Marketing at the University of Georgia, outlines the challenges faced when trying to account for marketing activities. Bendle is co-leader of MASB’s FINANCE in MARKETING Education Project. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!

MASB Welcomes University of Georgia

Neil Bendle, Chair of the MASB Advisory Council, has moved to a new role as an Associate Professor of Marketing at the Terry College of Business, and the University of Georgia is joining the Marketing Accountability Standards Board as an academic member. “MASB is an exciting organization with an important mission to drive marketing …

MASB Channel Weekly Feature: Measuring Engagement Quant AND Qual

In this week’s feature, Gary Vaynerchuk (AKA Gary Vee), Chairman of VaynerX/CEO of VaynerMedia, discusses the importance of both the qualitative and quantitative measurement of engagement with Tony Pace, President/CEO of MASB, during MASB Summer Summit 2020. Additional videos from the summit are on the channel.   Please give it a “thumbs-up” if you like and …

Seddon Recognized for Marketing Accountability, Marketing Hall of Fame

Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020. Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the …

The Great ENGAGEMENT Debate TOMORROW!

MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring the Great ENGAGEMENT Debate!     REGISTER for MASB SUMMER SUMMIT SESSION 3 Gary Vaynerchuk Measures and Value of Engagement Spotlight Interview Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia The Great ENGAGEMENT Debate What is their value and …

Vaynerchuk to Talk Engagement at Thursday Summit

MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk and marketing measurement pioneer Joanna Seddon!     REGISTER for MASB SUMMER SUMMIT SESSION 3 Measures and Value of Engagement Engagement Keynote  Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia Media and Brand Engagement …