Seddon Recognized for Marketing Accountability, Marketing Hall of Fame

Recognizing contributions to marketing measurement and accountability, the 2020 Margaret H. Blair Award for Marketing Accountability has been presented remotely to brand strategy consultant Joanna Seddon at MASB Summer Summit 2020. Before recently founding new firm Presciant, Seddon was Principal and Global Managing Partner of Brand Consulting at Ogilvy, founder and CEO of the …

The Great ENGAGEMENT Debate TOMORROW!

MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring the Great ENGAGEMENT Debate!     REGISTER for MASB SUMMER SUMMIT SESSION 3 Gary Vaynerchuk Measures and Value of Engagement Spotlight Interview Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia The Great ENGAGEMENT Debate What is their value and …

Vaynerchuk to Talk Engagement at Thursday Summit

MASB Summer Summit 2020 Session 3 happens THIS THURSDAY, Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk and marketing measurement pioneer Joanna Seddon!     REGISTER for MASB SUMMER SUMMIT SESSION 3 Measures and Value of Engagement Engagement Keynote  Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia Media and Brand Engagement …

MASB Channel Weekly Feature: Practitioner’s View of Brand Valuation

In this week’s feature, Joanna Seddon, former President of Global Brand Consulting at Ogilvy and Chair of the AMA Marketing Hall of Fame, discusses how brand creates value and offers a new way of looking at the financial valuation of brands. Don’t miss History of Metrics for the Financial Valuation of Brands, a spotlight interview …

MASB Channel Weekly Feature: Marketing Push and Pull

In this week’s feature, Professor Emeritus Paul Farris of the Darden School of Business at the University of Virginia explains the channel management concepts of marketing “push” and “pull” and how these terms are used differently in supply chain management.


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Farris Recognized as Trailblazer for Developing Marketing Dictionary

Dr. Paul Farris, Landmark Communications Professor of Business Administration–Emeritus at the University of Virginia, Darden School of Business, has been presented the Joseph Plummer MASB Trailblazer Award by the Marketing Accountability Standards Board during its recent online summer summit. The award recognizes individuals who embody the spirit of marketing accountability and have been instrumental …

Sponsorship Accountability Pt 9: Name, Image, Likeness AND Influence

What Brand Owners Need to Know About Sponsoring Student-Athletes In Part 9, we review the emerging opportunity brought about by student-athlete “rights to publicity” decisions. Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit …