MASB, the Marketing Accountability Standards Board, has assembled a wide array of research and educational resources available for improving business communication and linking marketing activities to financial return. Take advantage of them! MASB WHITE PAPERS Our research is highly regarded and regularly downloaded by marketers worldwide. We are proud that our library includes the …
If you missed the fascinating content from MASB Spring Summit on April 7, check out these two sessions. Karen Ebben and Mike Wokosin of the MASB Sponsorship Accountability Metrics Project share progress and learnings from the first four years of this ambitious undertaking. Making and Saving Millions through Brand Measurement – How implementing the …
The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, announced by Joe Plummer himself at MASB Spring Summit on April 7. “I worked on General Motors all over the world…” Plummer recalled, “and I kept hearing about this amazing, brilliant advertising–marketing–sponsorship person. Then …
MASB Spring Summit 2022 happens April 7, 9 AM to 4 PM via Zoom. Request your invitation from events@themasb.org. Designing a Better CMO Role Why CMO role design is less than ideal and how to navigate it to achieve better outcomes Kimberly A. Whitler Frank M. Sands Sr. Associate Professor of Business Administration, University …
The MASB paper, The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms, is now available in print as well as digital form. Despite the obvious connection between marketing activities and the meeting of long-term monetary goals, the Financial Value of Brands is not systemically monitored or analyzed in most organizations. To …
Published Tributes: New York Times: L. Anthony Pace Obituary • Feb 2022 Sports Business Journal: Marketing and Sponsorship: ‘Tony liked the sizzle, but he demanded the steak.’ • Lefton • Feb 2022 Wall Street Journal: Subway Marketing Chief Promoted the $5 Footlong • Hagerty • Feb 2022 Variety: Tony Pace, Former Subway Ad Executive Who Pushed …
L. Anthony “Tony” Pace, marketing and advertising executive, died on February 8th, 2022, at the age of 64. The eldest child of Leonard and Maureen Pace, Tony was born on August 3, 1957, and grew up in Cranford and Summit, New Jersey. From a young age, Tony was deeply interested in sports. He played …
MASB is incredibly saddened to share the news that our President/CEO and longtime marketing accountability advocate L. Anthony “Tony” Pace passed away as the result of a snowmobiling accident. Tony spent much of his life advising on sound marketing practices and demonstrating the positive role marketing plays in society. In his early days, Tony …
MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms at a discounted academic use rate: $495 for 1,000 students. There is no duration limit so this use can be spread across classes/semesters/years until the 1,000-student limit is met. The 42-page …
Tony Pace, MASB President/CEO and former CMO of Subway Restaurants, reflects on the history of marketing the Super Bowl and the opportunities it offers advertisers. “In terms of the size of the audience, the ability to double the audience outside the game itself, and the fact that the attention level is as high as …