GRAMMYs CMO Greene to Discuss Maximizing Sponsorship Return

Customizing Sponsorship Assets to Maximize Marketer Return will be addressed by Evan Greene, CMO of The Recording Academy, at MASB Winter Summit 2019, Feb. 26-27 in San Diego. The format will be an interactive discussion with MASB President & CEO Tony Pace. MASB has partnered with the ANA (Association of National Advertisers) for the Sponsorship …

2018: The Year in Marketing Accountability

The movement for accountable marketing gained significant momentum this past year due to the joint efforts of the Marketing Accountability Standards Board, The Forbes Marketing Accountability Initiative powered by MASB and many other organizations. MASB represented the U.S. in the development of a new global standard for brand evaluation, ISO 20671, which recognizes that a brand’s primary purpose is …

C3 Metrics Joins MASB to Advance Transparency in Marketing Attribution

C3 Metrics, a global leader in cross-channel advertising measurement and accountability, has been named a member of MASB, the Marketing Accountability Standards Board, the not-for-profit organization dedicated to establishing marketing measurement and accountability standards across industry and domain. C3 Metrics joins MASB members who are among the marketers, measurement providers, industry associations and business academics …

Diorio Appointed MASB Fellow

NEW YORK, December 5, 2018 (Newswire.com) – Every movement needs its champions and marketing accountability has found one in Stephen Diorio, leader of the Forbes Marketing Accountability Initiative powered by MASB, which is helping marketing executives and their peers in Finance measure communicate and maximize the contribution of marketing to enterprise value and growth. …

A New Design for MASB

A new design has been created to graphically represent the Marketing Accountability Standards Board. It depicts the marketing sphere as a circle with MASB at center, bringing together the sphere’s three elements: marketers, marketing academics and marketing measurement providers. Marketing accountability impacts the entire marketing sphere, and MASB’s membership includes leading members of all …

Measured Thoughts Explores the Metrics of Success

For a unique view on marketing, listen to Measured Thoughts with David Reibstein, Professor of Marketing at The Wharton School and MASB Director Emeritus. Dave explores the metrics of success with upper management, and he takes calls during the show (844-942-7866) so you can share your perspective. The program airs Mondays, 4 pm – 5 pm Eastern, only on SiriusXM …

Common Language Marketing Dictionary Upgrade Announced

Members of the Common Language in Marketing Project Team have announced that its popular educational resource is being upgraded, with a relaunch of the Common Language Marketing Dictionary on a new platform slated for early September. Earlier this month at MASB Summer Summit in Boston, project team co-leader John Gaski of Notre Dame University …

Sponsorium Joins MASB, Sponsorship Accountability Metrics Project

Montreal-based firm Sponsorium International is bringing 25 years of experience in sponsorship and community investment management to the Marketing Accountability Standards Board and its Sponsorship Accountability Metrics (SAM) Project. “Joining MASB, and specifically being a part of the Sponsorship Accountability Metrics Project, is a natural for Sponsorium,” said President and Founder Paul Pednault. “We …