Margaret H. Blair Award for Marketing Accountability

Throughout her long and stellar career, MASB co-founder Meg Henderson Blair was a pioneer of both marketing measurement and marketing accountability, linking marketing actions to financial performance to improve return. Serving as founding President and CEO, she led MASB through its first decade, recruiting many marketers, measurement providers, industry associations and academics to the cause.

The Margaret H. Blair Award for Marketing Accountability is presented annually by MASB to a marketing executive or academic that has implemented the principles of marketing accountability to:
1) drive business growth through continuous improvement in Marketing ROI
2) prove the contribution of Marketing to enterprise value



The second annual Blair Award for Marketing Accountability will be presented during MASB Summer Summit 2020, a remote, online event taking place Aug. 6, Sep. 17 and Oct 8. Your nomination of a qualified marketing executive or academic is due by Aug. 10, 2020.



Roger Sinclair and Kevin Lane Keller

The inaugural Blair Award for Marketing Accountability was jointly awarded to Kevin Lane Keller, Ph.D., E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, and Roger Sinclair, Ph.D., former Professor of Marketing at the University of the Witwatersrand in Johannesburg, South Africa.

They co-authored two articles published in the Journal of Brand Management, A Case for Brands as Assets (2014) and Brand value, accounting standards, and mergers and acquisitions: “The Moribund Effect” (2017), an examination of how the values of acquired brands added to the balance sheet remain unchanged no matter how well brands might perform for the company over time.

Roger was serving as the inaugural MASB Fellow when he passed away unexpectedly in 2016. His award was accepted by his son, Patrick.  READ PRESS RELEASE