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marketing measurement standards for brand valuation, brand evaluation, marketing ROI and more.
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    • Projects Under Way
      • Brand Evaluation Standards
      • Brand Valuation: BIV Phase II
      • Common Language in Marketing
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Course
      • Improving Financial Reporting
      • Marketing Metric Audit Protocol (MMAP)
      • Sponsorship Accountability Metrics
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      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • MASB MarCom
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Video Library
    • ISO 20671 Brand Evaluation
    • MASB White Papers
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    • Publications
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    • Coming Soon
    • MASB Summer Summit 2019
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    • Past Summits [Members Only]
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Marketing Accountability Standards Board | MASB
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MASB Summit Overviews

Laura Patterson of VisionEdge Marketing on Accounting for Marketing’s Value

Overviews of past MASB summits and SUMMIT POSTS are available to all, but summit presentation decks are restricted to MASB members only.

WINTER SUMMIT 2019 SAN DIEGO

SUMMER SUMMIT 2018 BOSTON

 

 

 

 

 

 

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