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Marketing Accountability Standards Board | MASB
marketing measurement standards for brand valuation, brand evaluation, marketing ROI and more.
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  • HOME
  • ABOUT US
    • Organization
    • The MASB Story
    • Member Roster
    • DIRECTORS/ADVISORS
    • MA Foundation
    • MAF Trustees
    • Emeritus
    • MASB Fellows
    • Joseph Plummer MASB Trailblazer Awards
    • Margaret H. Blair Award
  • PROJECTS
    • Current Projects
      • Brand Evaluation Standards
      • Brand Valuation: BIV Phase II
      • Common Language in Marketing
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education
      • Financial Reporting of Customer and Brand
      • Marketing Metric Catalog
      • Sponsorship Accountability Metrics
    • Projects Completed
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • MASB MarCom
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library on YouTube
    • ISO 20671 Brand Evaluation
    • MASB White Papers
    • MASB Marketing Metric Certification
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • Coming Soon
    • Past Summit Overviews
    • Past Summits [Members Only]
  • MASB NEWS
  • Join MASB
  • Staff / CONTACT US
  • Search
Marketing Accountability Standards Board | MASB
Home MASB Events MASB Summit Overviews

MASB Summit Overviews

MASB Chair David Stewart opens MASB Summer Summit 2019 in Chicago.

Overviews of past MASB summits and SUMMIT POSTS are available to all, but summit presentation decks are restricted to MASB members only.

SUMMER SUMMIT 2019 CHICAGO

WINTER SUMMIT 2019 SAN DIEGO

SUMMER SUMMIT 2018 BOSTON

 

 

 

 

 

 

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