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marketing measurement standards for brand valuation, brand evaluation, marketing ROI and more.
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      • Brand Evaluation Standards
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      • Improving Financial Reporting
      • Marketing Metric Audit Protocol (MMAP)
      • Sponsorship Accountability Metrics
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      • Brand Valuation: BIV Project Phase I
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      • MASB MarCom
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      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
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Marketing Accountability Standards Board | MASB
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MASB Summit Overviews

Laura Patterson of VisionEdge Marketing on Accounting for Marketing’s Value

Overviews of past MASB summits and SUMMIT POSTS are available to all, but summit presentation decks are restricted to MASB members only.

WINTER SUMMIT 2019 SAN DIEGO

SUMMER SUMMIT 2018 BOSTON

 

 

 

 

 

 

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