Resources

COMMON LANGUAGE MARKETING DICTIONARY

More than 1,800 marketing terms and definitions curated by a team of marketing academics and professionals.

FINANCE in MARKETING LIBRARY on YouTube

Some of the top minds in marketing measurement and research break down marketing issues in financial terms.

MASB MARKETING METRIC CERTIFICATION

Compare marketing metrics with confidence using the Marketing Metric Audit Protocol and the Metric Catalog.

MASB PRESENTATIONS

Slide decks from presentations at MASB summits and various marketing research conferences.

MASB WHITE PAPERS

Marketing accountability research findings and applications presented by MASB scholars.

PUBLICATIONS

Articles published by MASB members or featuring MASB, plus MASB positioning statements.