The Marketing Accountability Standards Board is an operation of the Marketing Accountability Foundation, which is incorporated exclusively for charitable, educational, scientific & literary purposes within the meaning of Internal Revenue Code Section 501(c)(3).


Mailing address: 

Marketing Accountability Standards Board
38 East 37th St, Box 5
New York NY 10016



 Tony Pace is President/CEO of MASB. With extensive experience from across the marketing spectrum, he advises the project teams, serves as a Marketing Accountability Foundation trustee, and works to raise the profile and influence of MAF/MASB to the benefit of the marketing community.
 Frank Findley is Executive Director of MASB, assisting the MASB chair in guiding standards projects and sponsoring the project teams. He also serves as Chief Advisor of the MMAP Center, administering the Marketing Metric Audit Protocol and managing the MMAP Metric Catalog.
Erich Decker-Hoppen, Director of Communication, supports the project teams and is responsible for MASB’s visual appearance and Internet presence. He manages this website and, the Common Language Marketing Dictionary, and publishes Marketing Term of the Week.  He also produces the MASB News blog and newsletter, and he is editor of the FINANCE in MARKETING Video Library.
MorrillKim-webKim Morrill is the Director of Finance & Accounting. For 25 years, she has been involved in all phases of financial and office management at both the corporate and grass-roots level.