The Marketing Accountability Foundation is incorporated exclusively for charitable, educational, scientific & literary purposes within the meaning of Internal Revenue Code Section 501(c)(3).


Mailing address:  MAF/MASB,  83080 Overseas Highway;  Islamorada FL 33036


Executive Director

MMAP Center Chief Advisor

U.S. Technical Advisory Group Director (ANSI/ISO)

If interested, submit resume to



Margaret (Meg) Henderson Blair is founding President and Chief Executive of the Marketing Accountability Foundation. Meg has devoted her career to the improvement of marketing through her work in both the for-profit and not-for-profit sectors.

Allan R. Kuse, Executive Director of MASB and Chief Advisor of the MMAP Center, assists the MASB chair in guiding standards projects. He holds an M.S./Ph.D. in Quantitative Psychology and is a former EVP of rsc, The Quality Measurement Company (ARS Group).

Richardson KevinKevin Richardson, Director of Membership, was previously an SVP of Consulting Services for The Nielsen Company. He has 25 years of experience applying advanced analytics to business decisions across agency, client, and research supplier verticals. He co-leads the MASB Marketing Team.

Erich Decker-Hoppen, Director of Communications, is a writer and graphic artist who supports the project teams and manages MASB’s website, social media, speaking engagements and publications. He co-leads the MASB Marketing Team.

Karen Crusco
, Executive Assistant to the Marketing Accountability Foundation, supports the project teams and organizes our bi-annual summits. Her prior experience includes Cubist Pharmaceuticals and IBM.
SchellerKarenKaren Scheller is a technical writer and editor who manages the Common Language in Marketing Project Team and the Common Language Marketing Dictionary website.
MorrillKim-webKim Morrill is the Director of Finance & Accounting. For 25 years, she has been involved in all phases of financial and office management at both the corporate and grass roots level.
McCullaghTerryTerry McCullagh serves as the Director of Information Technology. He provides cloud-based solutions that reduce expense and increase user productivity.

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