The Marketing Accountability Standards Board is an operation of the Marketing Accountability Foundation, which is incorporated exclusively for charitable, educational, scientific & literary purposes within the meaning of Internal Revenue Code Section 501(c)(3).


Mailing address:  MAF/MASB,  83080 Overseas Highway;  Islamorada FL 33036



 Margaret (Meg) Henderson Blair is Founding Chair of the Marketing Accountability Foundation and former president of MASB. Meg has devoted her career to the improvement of marketing through her work in both the for-profit and not-for-profit sectors.
 Tony Pace is President/CEO of MASB. With extensive experience from across the marketing spectrum, he advises the project teams, serves as a Marketing Accountability Foundation trustee, and works to raise the profile and influence of MAF/MASB to the benefit of the marketing community.
 Frank Findley is Executive Director of MASB, assisting the MASB chair in guiding standards projects and sponsoring the project teams. He also serves as Chief Advisor of the MMAP Center, administering the Marketing Metric Audit Protocol and managing the MMAP Metric Catalog.
Erich Decker-Hoppen, Director of Communication, supports the project teams and handles MASB’s website, graphic design, social media, speaking engagements and publications. He co-leads the MASB Marketing Team.
Karen Crusco, Executive Assistant to the Marketing Accountability Foundation, supports the project teams and organizes our bi-annual summits. She also serves as MASB Membership Assistant.
SchellerKarenKaren Scheller manages the Common Language in Marketing Project and the Common Language Marketing Dictionary website.
MorrillKim-webKim Morrill is the Director of Finance & Accounting. For 25 years, she has been involved in all phases of financial and office management at both the corporate and grass-roots level.
McCullaghTerryTerry McCullagh serves as the Director of Information Technology. He provides cloud-based solutions that reduce expense and increase user productivity.