MASB Summits

Boosting Marketing Effectiveness Through Leading-Edge Technology

Join us for MASB Winter Summit 2024, happening March 6, 9 AM to Noon and 1 PM to 4 PM ET, on Zoom.

○ Sponsored by KANTAR ○

MASB Measuring Creativity Initiative:  First Deliverables & Next Steps
Latha Sarathy, Chief Research Officer, Association of National Advertisers
with Joanna Seddon, MASB CEO

MEASURING CREATIVITY PANEL
Creative strategy and accounting for creative impact 

Kerry Benson, Creative Solutions Lead at Kantar (Moderator); Greg Pharo, Global Senior Director of Communications & Marketing Effectiveness, The Coca-Cola Company; Peter Weedfald, SVP Sales & Marketing, SHARP Electronics; and Orlando Wood, Chief Innovation Officer, System 1 Group

Global Brand Evaluation StandardsMeasuring Your Brand to Drive Demand
Edgar Baum, CEO, Avasta

The Digital Twin Revolution: Enhancing Customer Experience with Artificial Intelligence and Machine Learning
Nobuyuki Fukawa, Associate Professor of Marketing, Missouri University of Science and Technology

PANEL: A.I, Causal Analytics and Marketing Accountability
Proven Applications Changing the Work & Culture of Marketing
Venky Shankar, Southern Methodist University (Moderator); J. Walker Smith, Kantar;
Nobuyuki Fukawa, Missouri University of Science and Technology; Mark Stouse, Proof Analytics

Marketing Metric Accountability Protocol: Algorithms & Software
Karen Ebben, CEO, Global Marketing Impact

The SPONSORSHIP ACCOUNTABILITY Roadmap: New MASB Book Release!
Erich Decker-Hoppen, Director of Communication, MASB

FREE for MASB members ○ Only $49 for non-members

Request an invitation from events@themasb.org.


About MASB Summits

MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days at various locations.

This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.

Join key leaders and influencers in charting the future of business at one of our upcoming events. For more information, contact events@themasb.org.

Summit session videos are available on the MASB Channel.

See also SUMMIT NEWS and  PAST SUMMIT OVERVIEWS.