MASB Summits

MASB Spring Summit April 13

MASB Spring Summit 2023

Demonstrating the Business Value of Marketing


The BIG DEAL about Big Data & A.I. for Marketers

Strategically leveraging big data and A.I. to make marketing more accountable
Venkatesh (Venky) Shankar
Professor of Marketing and Ford Chair in Marketing & E-Commerce
Mays Business School, Texas A&M University


Michael McCaffrey
Global Leader, Strategy & Insights, Global Corporate Affairs
Johnson & Johnson

New ISO Global Brand Standards

Bobby Calder
Professor of Marketing
Northwestern University

The Measuring Creativity Initiative

An ANA/MASB initiative to design a robust yet easily applied methodology to measure the impact of creativity on sales.
Latha Sarathy
Chief Research Officer
Association of National Advertisers


PANEL: Insights for CMOs
Digital Targeting Accuracy and ROO/ROI Initiative
Marketing Organization Structure – Best Practice

via Zoom April 13 11 AM – 3 PM ET

FREE for MASB members ○ $49 for non-members

Request your invitation from [email protected]


About MASB Summits

MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days.

This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.

Join key leaders and influencers in charting the future of business at one of our upcoming events. For more information, contact [email protected].

Summit session videos are available on the MASB ChannelSUMMIT NEWS  SUMMIT OVERVIEWS