MASB Spring Summit 2023
Demonstrating the Business Value of Marketing
featuring
The BIG DEAL about Big Data & A.I. for Marketers
Strategically leveraging big data and A.I. to make marketing more accountable
Venkatesh (Venky) Shankar
Professor of Marketing and Ford Chair in Marketing & E-Commerce
Mays Business School, Texas A&M University
SPOTLIGHT INTERVIEW
Michael McCaffrey
Global Leader, Strategy & Insights, Global Corporate Affairs
Johnson & Johnson
New ISO Global Brand Standards
Bobby Calder
Professor of Marketing
Northwestern University
The Measuring Creativity Initiative
An ANA/MASB initiative to design a robust yet easily applied methodology to measure the impact of creativity on sales.
Latha Sarathy
Chief Research Officer
Association of National Advertisers
PLUS
PANEL: Insights for CMOs
Digital Targeting Accuracy and ROO/ROI Initiative
Marketing Organization Structure – Best Practice
via Zoom • April 13 • 11 AM – 3 PM ET
FREE for MASB members ○ $49 for non-members
Request your invitation from [email protected]
About MASB Summits
MASB Board Meeting & Summit events are held biannually, usually for 1-1/2 days.
This invitation-only event is an important gathering for experts driving the marketing accountability movement. Top finance, analytics and marketing professionals join with leading academics to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business at one of our upcoming events. For more information, contact [email protected].
Summit session videos are available on the MASB Channel. SUMMIT NEWS SUMMIT OVERVIEWS
