MASB Events

MASB events are unique opportunities for today’s Marketing, Finance and Data Analytics thought leaders to share successes, collaborate on strategy and chart the course to accountable marketing. We’re validating Marketing’s contribution to growth with some of the greatest minds in the industry today. Join key leaders and influencers in charting the future of business at one of our upcoming events:

MASB Hosts ISO/TC289 Plenary Meeting • June 24 – 27, 2019 New York

MASB Summer Summit 2019  • Aug 8 – 9,  2019 • Chicago

Forbes-MASB Executive Forum • Dec (TBD) 2019 •  New York

MASB Summits

Digital Accountability Panel at MASB Winter Summit 2019

Biannual MASB Board Meeting & Summit events are held each February and August for 1-1/2 days (one full day with reception & dinner followed by a morning program that ends at noon).

Marketing accountability and financial performance are explored in depth through interviews, panel discussions and presentations by members and invited speakers. Topics include sponsorship metrics, digital accountability, marketing metric certification, brand evaluation, improving financial reporting and more.

For more information, contact


World’s Most Influential CMOs Panel at Forbes-MASB Executive Forum

ForbesMASB Executive Forums

The Forbes Marketing Accountability Initiative powered by MASB is hosting executive forums at Forbes on Fifth in New York City.

The one-day gatherings typically run 8 am – 4 pm and include panels, breakout sessions and presentations by some of today’s most influential CMOs and marketing measurement innovators.

For more information, contact Steve Diorio of Forbes CMO Practice,