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MASB Winter Summit 2021
a remote Zoom event ○ February 25 & April 8
Session 1 February 25 | 1–4 PM ETMarketing on the Leading Edge
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The Financial Value of Brands ImperativeWhy Brands Must Be Valued in Financial Terms Spotlight Interview: David Haigh, CEO, Brand Finance |
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Sponsorship & Mega Events in the Evolving PandemicPanel 1: 2021 Learning So Far – Super Bowl LV & Daytona 500 |
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Sponsorship & Mega Events in the Evolving PandemicPanel 2: Back-to-Back Olympics/Paralympics |
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Digital Marketing Accountability:
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New Project Announcement: Media and Brand EngagementFrank Findley, MASB Executive Director |
No cost to participate – voluntary contributions welcomed
Request an invitation from events@themasb.org
Session 2 April 8 | 1–4 PM ET
Program TBA

About MASB Summits
Biannual MASB Board Meeting & Summit events are normally held each February and August for 1-1/2 days (one afternoon followed by reception & dinner and then one full day). Due to the Covid-19 pandemic, Summer Summit 2020 was conducted as a Zoom webinar and Winter Summit 2021 will also be held remotely.
This invitation-only event has become the most important annual gathering for experts driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business at one of our upcoming events. For more information, contact events@themasb.org.
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