Previously scheduled for Oct. 8, MASB will be holding the third session of Summer Summit 2020 on October 15, 1 – 4 PM ET. The session, Measures and Value of Engagement, will include a keynote address, panel discussion with live Q&A, and the Margaret H. Blair Award for Marketing Accountability presentation.
Session 3 ○ Oct 15
Measures and Value of Engagement
| Session 1: Financial Valuation of Brands | Aug 6 | 12:30 – 3:30 PM ET | REGISTER |
| Session 2: Future of Sponsorships | Sep 17 | 12:30 – 3:30 PM ET | REGISTER |
| Session 3: Measures and Value of Engagement | Oct 15 | 1:00 – 4:00 PM ET | REGISTER |
Due to the COVID-19 challenges, there will be no mandatory seat fee for the sessions. Participants are asked to make a voluntary donation to defray costs (suggested amount $100).
MASB Winter Summit 2021
[subject to change]
February 24 – 25
Union League Club
New York, New York
Request an invitation from events@themasb.org.
About MASB Summits
Biannual MASB Board Meeting & Summit events are held each February and August for 1-1/2 days (one afternoon followed by reception & dinner and then one full day).
This invitation-only event has become the most important annual gathering for experts driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Join key leaders and influencers in charting the future of business at one of our upcoming events. For more information, contact events@themasb.org.
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