MASB Summits

MASB Winter Summit 2021

a remote Zoom event

February 25 and April 8

Session 1 February 25 | 1–4 PM ET

Marketing on the Leading Edge:
New Trends in Financial Brand Value, Engagement and Sponsorship

Spotlight Interview: David Haigh, CEO, Brand Finance

The Financial Value of Brands Imperative: Why Brands must be valued in financial terms

Panel: Sponsorship in the Post-Pandemic World Part 1

New Project Announcement: Media and Brand Engagement

Digital Marketing Accountability Project: Stage 2 Action Plan

No cost to participate – voluntary contributions welcomed

Session 2 April 8 | 1–4 PM ET

Program TBA

Request an invitation from


Winter Summit 2020 sponsorship panel at the Union League Club in New York City.

About MASB Summits

Biannual MASB Board Meeting & Summit events are normally held each February and August for 1-1/2 days (one afternoon followed by reception & dinner and then one full day). Due to the Covid-19 pandemic, Summer Summit 2020 was conducted as a Zoom webinar and Winter Summit 2021 will also be held remotely.

This invitation-only event has become the most important annual gathering for experts driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.

Join key leaders and influencers in charting the future of business at one of our upcoming events. For more information, contact