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MEMBER ACCESS
LOGIN
Marketing Metric Certification
MASB Publications
MASB Summit Presentations
Exclusive Video Content for MASB Members
MEMBER DISCOUNT: Proof Analytics MRM
MEMBER DISCOUNT: Sponsorship Accountability Roadmap
ABOUT US
MASB Overview [PDF]
Frequently Asked Questions
The MASB Story
Marketing Accountability Foundation (MAF)
Member Organizations
MASB Officers and Directors
Emeritus & Former Officers
MASB Advisory Council (MAC)
MASB Staff
Joseph Plummer MASB Trailblazer Award
Margaret H. Blair Award
PROJECTS
MASB Projects
Brand Evaluation Standards (BES)
Financial Value of Brands (FVB)
Marketing Metric Accountability Protocol (MMAP)
Sponsorship Accountability Metrics (SAM)
Universal Marketing Dictionary (UMD)
PROJECTS COMPLETED
Brand Valuation: BIV Project Phase I
Brand Valuation: BIV Phase II
Continuous Improvement in Return (CIR)
Finance in Marketing Education (FME)
Financial Reporting of Customer and Brand
The MASB Book: Accountable Marketing
Measuring and Improving CPG Return Using CLV
Measuring & Improving Return from Interactive
Special Initiatives
BIG DATA Initiative
Economic Impact of Marketing Initiative
Marketing Organization Best Practices Initiative
Measuring Creativity Initiative
Sustainable Marketing Accountability Initiative
Special Initiatives Completed
RESOURCES
Finance in Marketing Library
ISO 20671 Brand Evaluation
Marketing Metric Certification
MASB Channel on YouTube
MASB Press & Outside Media
MASB Publications
Sponsorship Accountability Series
Universal Marketing Dictionary (UMD)
Publications
EVENTS
MASB Summits
MASB Webinars
Event Updates
Past Summit Overviews
Past Summits [Members Only]
NEWS
MASB NEWS blog
SUBSCRIBE TO E-NEWSLETTER
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