MASB Summits

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MASB Winter Summit 2021

a remote Zoom event ○ February 25 & April 8

 

Session 1 February 25 | 1–4 PM ET

Marketing on the Leading Edge
New Trends in Financial Brand Value, Engagement and Sponsorship

The Financial Value of Brands Imperative

Why Brands Must Be Valued in Financial Terms
Tony Pace, President/CEO, MASB

Spotlight Interview: David Haigh, CEO, Brand Finance

Sponsorship & Mega Events in the Evolving Pandemic

Panel 1: 2021 Learning So Far – Super Bowl LV & Daytona 500
Dan Donnelly, SVP Advertising Sales Marketing, FOX Sports
Norris Scott, SVP, Futures Sports an Octagon Agency
Ray Katz, COO, Collegiate Sports Management Group; Adjunct Professor, Columbia University

Sponsorship & Mega Events in the Evolving Pandemic

Panel 2: Back-to-Back Olympics/Paralympics
Paul Wilson, SVP Olympic Sales, NBCUniversal
Paul Bamundo, SVP Business Development/Marketing Partnerships, Laurel Road

Digital Marketing Accountability:
The Continuing Evolution of Digital Marketing

Karie Ford, Director, Marketing Communications, The LYCRA Company
Purush Papatla, Co-Director, Northwestern Mutual Data Science Institute

New Project Announcement: Media and Brand Engagement

Frank Findley, MASB Executive Director

 

No cost to participate – voluntary contributions welcomed

Request an invitation from events@themasb.org

Session 2 April 8 | 1–4 PM ET

Program TBA

 


Winter Summit 2020 sponsorship panel at the Union League Club in New York City.

About MASB Summits

Biannual MASB Board Meeting & Summit events are normally held each February and August for 1-1/2 days (one afternoon followed by reception & dinner and then one full day). Due to the Covid-19 pandemic, Summer Summit 2020 was conducted as a Zoom webinar and Winter Summit 2021 will also be held remotely.

This invitation-only event has become the most important annual gathering for experts driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.

Join key leaders and influencers in charting the future of business at one of our upcoming events. For more information, contact events@themasb.org.

 

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