MASB Webinars: Making Marketing Accountable

Join us for our Making Marketing Accountable webinar series, featuring the visionaries of marketing measurement who are elevating the role of the CMO and Marketing through financial accountability. Registration is FREE!

Wednesday, July 16, Noon ET
Beyond the Black Hole: Quantifying and
Leveraging
Brand Value in Financial Reporting

Peter Young
Partner, Brand Valuation Europe, Presciant

For marketing to access the boardroom, the financial asset value of a brand must be credibly quantified. The black hole on the accounts must be penetrated and its secrets exposed. Measurability alone, however, cannot propel marketing onto the board. It is the job of “marketers” – practitioners, educators, and students – to do the leveraging, but first all must agree that the purpose of marketing is to build valuable brands, brands of value to their many stakeholders and always of financial value to their owner. Right now we don’t agree, and we must!

Request invitation from events@themasb.org


NEXT MONTH
Wednesday, July 16, Noon ET

Beyond the Black Hole: Quantifying and Leveraging Brand Value in Financial Reporting

Peter Young, Partner, Brand Valuation Europe for Presciant

Request an invitation from events@themasb.org


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Two Huge Future Branding Opportunities David Aaker, Vice Chairman at Prophet


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