Join us for our Making Marketing Accountable webinar series, featuring the visionaries of marketing measurement who are elevating the role of the CMO and Marketing through financial accountability. Registration is FREE!
Wednesday, July 16, Noon ET
Beyond the Black Hole: Quantifying and
Leveraging Brand Value in Financial Reporting
Peter Young
Partner, Brand Valuation Europe, Presciant
For marketing to access the boardroom, the financial asset value of a brand must be credibly quantified. The black hole on the accounts must be penetrated and its secrets exposed. Measurability alone, however, cannot propel marketing onto the board. It is the job of “marketers” – practitioners, educators, and students – to do the leveraging, but first all must agree that the purpose of marketing is to build valuable brands, brands of value to their many stakeholders and always of financial value to their owner. Right now we don’t agree, and we must!
FREE REGISTRATION for 7/16 WEBINAR
PREVIOUS EPISODE
Two Huge Future Branding Opportunities ○ David Aaker, Vice Chairman at Prophet