Join us for our Making Marketing Accountable webinar series, featuring the visionaries of marketing measurement who are elevating the role of the CMO and Marketing through financial accountability. Registration is FREE!
NEXT EPISODE
Wednesday, March 18, Noon ET
Measuring Advertising Effectiveness with MSW’s Creative Gauge AI™:
Effectiveness, Financial Return, and Alignment with MASB’s Measuring Creativity Project
Art Klein
Partner, CEO, MSW Research
Creativity is often celebrated in advertising, but how should it actually be measured? MASB’s Measuring Creativity Project defines creative effectiveness as the combination of originality and real business impact. In this webinar, Art will discuss how MSW’s Creative Gauge AI™ aligns with these principles and uses decades of empirical research on advertising content to evaluate creative effectiveness. The session will explore how marketers can better understand the relationship between creative decisions, advertising effectiveness, and financial return.
Request your invitation from events@themasb.org.
PREVIOUS EPISODE
MMM: Design, Uses and Pitfalls ○ Peter Cain, Executive Director and Co-Founder, Marketscience