FOUNDING MEMBERS (in order of joining)
These organizations joined MASB in its initial phases of development and their representatives served as start-up directors of MASB, advisors of MAC or trustees of MAF.
CHARTER MEMBERS (in order of joining)
These organizations joined MASB in its early phases of development. Their representatives serve as directors of or advisors to MASB, trustees of MAF, and/or participate on specific project teams.
American Marketing Association (AMA)
Association of National Advertisers (ANA)
Wharton School of Business – University of Pennsylvania
Stern School of Business – New York University
Darden School of Business – University of Virginia
University of Cologne
American Association of Advertising Agencies (4A’s)
Interactive Advertising Bureau (iab)
Loyola Marymount University
Media Rating Council
Kantar Millward Brown
Behavioral Science Lab
Ivey Business School – Western University
Kellogg School of Management – Northwestern University
Lubar School of Business – University of Wisconsin-Milwaukee
Johnson School of Management – Cornell University
Tippie College of Business – University of Iowa
Is your company or organization ready for a new era of marketing accountability? Learn about MASB MEMBERSHIP.