Member Roster

FOUNDING MEMBERS (in order of joining)

These organizations joined MASB in its initial phases of development and their representatives served as start-up directors of MASB, advisors of MAC or trustees of MAF.

Nielsen
Advertising Research Foundation (ARF)
Marketing Science Institute (MSI)
UCLA
Columbia University
The MMAP Center

CHARTER MEMBERS (in order of joining)

These organizations joined MASB in its early phases of development. Their representatives serve as directors of or advisors to MASB, trustees of MAF, and/or participate on specific project teams.

American Marketing Association (AMA)
Association of National Advertisers (ANA)
ForesightROI
Wharton School of Business – University of Pennsylvania
Stern School of Business – New York University
Tenet
Darden School of Business – University of Virginia
University of Cologne
Kearney Consulting
American Association of Advertising Agencies (4A’s)
Interactive Advertising Bureau (iab)
gugelplex.tv
Loyola Marymount University
General Motors 
PepsiCo
MillerCoors
Brand Finance
MSW•ARS Research
Media Rating Council
[m]phasize
ESPN
Kantar Millward Brown
Strata Insights
Behavioral Science Lab
SC Johnson
Ivey Business School – Western University
SAP
BrandingDocs
Concentric
Kellogg School of Management – Northwestern University
Lubar School of Business – University of Wisconsin-Milwaukee
Johnson School of Management – Cornell University
OgilvyRED
Tippie College of Business – University of Iowa

Is your company or organization ready for a new era of marketing accountability? Learn about MASB MEMBERSHIP.

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