FOUNDING MEMBERS (in order of joining)
These organizations joined MASB in its initial phases of development, and they are still members today:
Advertising Research Foundation (ARF)
Marketing Science Institute (MSI)
Columbia University
MEMBERS (in order of joining)
The representatives of these organizations serve as directors or advisors of MASB, MAF trustees, and/or participate on specific project teams.
Association of National Advertisers (ANA)
University of Pennsylvania – Wharton School of Business
University of Virginia – Darden School of Business
University of Cologne
American Association of Advertising Agencies (4A’s)
gugelplex.tv
Loyola Marymount University
Brand Finance
MSW Research
Media Rating Council
ESPN
Kantar
Northwestern University – Kellogg School of Management
University of Wisconsin Milwaukee – Lubar School of Business
Cornell University – Johnson School of Management
Ogilvy
University of Iowa – Tippie College of Business
University of Notre Dame – Mendoza College of Business
Global Marketing Impact
College of Charleston
University of South-Eastern Norway
DoubleCheck Advertising
The Walt Disney Company
University of Georgia – Terry College of Business
Pernod Ricard
Avasta
Crohn’s and Colitis Foundation
Presciant
Johnson & Johnson
Samford University
Proof Analytics
Macquarie University
Catholic University of Eichstätt-Ingolstadt
Southern Methodist University
California State University, Long Beach
Mondelēz International
Carma Labs
University of Chicago Booth School of Business
Reddify
7 Eleven
Is your company or organization ready to start its marketing accountability journey?
Learn about MASB MEMBERSHIP.