Member Roster

FOUNDING MEMBERS (in order of joining)

These organizations joined MASB in its initial phases of development and their representatives served as start-up directors of MASB, advisors of MAC or trustees of MAF.

Advertising Research Foundation (ARF)
Marketing Science Institute (MSI)
Columbia University
The MMAP Center

CHARTER MEMBERS (in order of joining)

These organizations joined MASB in its early phases of development. Their representatives serve as directors or advisors of MASB, MAF trustees, and/or participate on specific project teams.

American Marketing Association (AMA)
Association of National Advertisers (ANA)
University of Pennsylvania- Wharton School of Business
University of Virginia – Darden School of Business
University of Cologne
American Association of Advertising Agencies (4A’s)
Interactive Advertising Bureau (iab)
Loyola Marymount University
Brand Finance
MSW•ARS Research
Media Rating Council
Kantar Millward Brown
Behavioral Science Lab
SC Johnson
Western University – Ivey Business School 
Northwestern University – Kellogg School of Management
University of Wisconsin-Milwaukee – Lubar School of Business 
Cornell University – Johnson School of Management 
University of Iowa – Tippie College of Business
University of Notre Dame – Mendoza College of Business
Global Marketing Impact
Walt Disney Company
College of Charleston
University of South-Eastern Norway
Consilient Group
C3 Metrics
DoubleCheck Advertising

Is your company or organization ready to start its marketing accountability journey? Learn about MASB MEMBERSHIP.