FOUNDING MEMBERS (in order of joining)
These organizations joined MASB in its initial phases of development and their representatives served as start-up directors of MASB, advisors of MAC or trustees of MAF.
Advertising Research Foundation (ARF)
Marketing Science Institute (MSI)
Columbia University
The MMAP Center
MEMBERS (in order of joining)
The representatives of these organizations serve as directors or advisors of MASB, MAF trustees, and/or participate on specific project teams.
American Marketing Association (AMA)
Association of National Advertisers (ANA)
University of Pennsylvania – Wharton School of Business
University of Virginia – Darden School of Business
University of Cologne
American Association of Advertising Agencies (4A’s)
gugelplex.tv
Loyola Marymount University
Brand Finance
MSW Research
Media Rating Council
ESPN
Kantar
Western University – Ivey Business School
Northwestern University – Kellogg School of Management
University of Wisconsin Milwaukee – Lubar School of Business
Cornell University – Johnson School of Management
Ogilvy
University of Iowa – Tippie College of Business
University of Notre Dame – Mendoza College of Business
Global Marketing Impact
College of Charleston
University of South-Eastern Norway
DoubleCheck Advertising
University of Georgia – Terry College of Business
Avasta
Crohn’s and Colitis Foundation
Presciant
Johnson & Johnson
Is your company or organization ready to start its marketing accountability journey? Learn about MASB MEMBERSHIP.