Co-founder of The Boardroom Project (2004) and founding Director and Chair of MASB, David W. Stewart holds the President’s Chair in Marketing and Law at Loyola Marymount University in Los Angeles. David has previously served on the faculties of Vanderbilt University, the University of Southern California, and the University of California, Riverside. He was the 1988 Marketing Science Institute Visiting Scholar at General Motors Corporation and Manager of Research for Needham, Harper, and Steers Advertising.
David has authored/co-authored more than 250 publications and 12 books. He is past Editor of Journal of Marketing and Journal of the Academy of Marketing Science. He is the current Editor of the Journal of Public Policy and Marketing. He has been consultant to Hewlett Packard, Coca-Cola, Hughes, NCR, Texas Instruments, IBM, Intel, Samsung, Visa Services, Xerox, and Federal Trade Commission, among others.
David received his BA from the Northeast Louisiana University and his MA and PhD in psychology from Baylor University.
He co-leads the MASB Book Project and Brand Investment & Valuation Project teams. He also serves as a member of the Improving Financial Reporting Project and MMAP Marketing Metrics Catalogue Project teams.