Frank Findley

Frank Findley became MASB Executive Director and Chief Advisor to the MMAP Center in March 2017. He joined MASB in 2015, serving as member and then co-leader of the Brand Investment & Valuation team. He also co-leads the Brand Evaluation Standards Project team.

As EVP of Research for MSW•ARS Research, Frank was a key contributor to the MSW•ARS product strategy. Over the years, his work resulted in improvements to the copytest, tracking, media, and competitive intelligence product lines. Frank led the company’s collaboration with market mix modelers and is a co-inventor of the patented Outlook media planner. In 2006 he designed the industry’s first multi-touchpoint holistic campaign testing system and popularized this approach through leading trade conferences and publications. His more recent work has focused on panel quality, the sales effectiveness of digital advertising (with comScore), and transitioning behavioral measurement systems online.

Prior to joining ARS in 1995, Frank conducted research in high-energy physics at national labs in Illinois and New York. He holds a Bachelor of Science in physics from Purdue University and a Master of Science degree from the Krannert Graduate School of Management.