Joanna Seddon, MASB Advisor since 2017, is President, Global Brand Consulting at OgilvyRED, Ogilvy’s strategy consulting practice. With more than 20 years of experience in providing strategic recommendations, she is recognized as an expert on brand and business growth strategies, brand architecture and brand valuation.
Previously, she was founder and CEO at Millward Brown Optimor and a founding partner and EVP of Worldwide Strategy Consulting at FutureBrand. At Millward Brown, she created and implemented the BrandZ Top 100 ranking of the world’s most valuable brands, published annually in the Financial Times. Her paper on new ways of thinking about brand valuation, The Brand in the Boardroom, won the Grand Prix in the WPP 2014 Atticus Awards. A regular writer and speaker on brand strategy and marketing accountability, she has been published in Financial Times, Admap, and Adweek, among others.
Joanna holds BA, MA, and PhD degrees from the University of Oxford.