MASB Advisor since 2022, Latha Sarathy is the Chief Research Officer for the Association of National Advertisers (ANA), where she oversees all analytics, insights and measurement responsibilities for the organization.
Previously, Ms. Sarathy was the SVP of insights and strategy activation at Ipsos North America, leading a portfolio of several large, global consumer insights projects for media and technology companies. She has also built data-driven research teams for NBC Universal, Interactive One, CBS, Univision, Disney Publications, and Wenner Media.