Satya Menon

Satya Menon has been a MASB member since 2015 and became a MASB Director in 2021. As Managing Partner of ROI Practice at Kantar, she is responsible for guiding clients in the Marketing Effectiveness suite of solutions, and for coordinating Kantar’s ROI suite of solutions devoted to driving channel and content impact. She has extensive experience consulting with clients across all verticals, including Retail, Automotive, Finance, Technology and CPG sectors. She has consulted with multiple brands globally and within North America on ROI measurement, advertising effectiveness and brand equity research.

Satya has a unique background that spans 25+ years of quantitative market research, consulting and academic research and teaching at top business schools in the US. Prior to joining Kantar, she held faculty positions at the business schools of University of Chicago and University of Illinois, Chicago. Satya is an active presenter at industry forums like the ARF, MSI and AMA.

Satya received a PhD in Marketing from the Wharton School, University of Pennsylvania, and holds an MBA from the Indian Institute of Management, Calcutta.