The Marketing Accountability Foundation (MAF) is the independent, private sector, self-governing organization authorized by its membership to:
• Provide oversight, administration & funding for its standards-setting Mission
• Select members of its standards-setting Board and Advisory Council
• Select its President
• Protect the independence & integrity of the standards-setting process
The Foundation is incorporated exclusively for charitable, educational, scientific, & literary purposes within the meaning of Section 501(c) (3) of the Internal Revenue Code.
Sources of funding include Membership Contributions, Conferences, Workshops, Technical Services, Publications, and Training, Advisory & Auditing Services.