Marketing & Finance are Agreeing
on Measurement for Creating Value II
Thursday, August 8, 9:00AM-5:30PM
Welcome & Announcements | Allan Kuse, MMAP Center
Introduction & Charge | MASB Chair David Stewart, LMU
The CMO & CFO Top Concerns (ANA Surveys) | Arthur Tharpe, ANA
Marketing & Finance “Pairs” III Panel | Jim Meier, MillerCoors
Marketer Panel: Beyond Metrics | Jamie Richardson, Kimberly-Clark
Association Member Panel: Mission & Goals, Why MASB | Meg Blair, MAF
Update on Brand Valuation: What More Is Known | Chris Ciccarello, Conagra
Improving Financial Reporting Project
Project Review & Status | Michael Moore, LMU
21st Century Definition of Intangible Assets: Proposal | Roger Sinclair, At-Large
Summary & Call to Action | Blair
MASB Will Be Accountable, Too | Jeff Winsper, Winsper
About Boston | Don Watson, Boston Town Crier
Advisory Council Meeting | Mike Hanssens, UCLA
Friday, August 9, 9:00AM-Noon
Keynote: Intro to Media Rating Council | George Ivie, MRC
Measuring Return from On-line/Interactive Project | Craig Stacey, Stern
Update on 3MS | Ivie
MASB Metrics Catalogue Project | Pam Forbus, Frito-Lay
Measuring Return for CPG w/CLV Project | Leslie Wood, Nielsen Catalina
Common Language Wiki Project | Nancy Costopulos, AMA