MASB Fall Summit 2021

MASB Summit 2021MASB Fall Summit 2021

Thursday, November 11, 9 AM – 4 PM ○ New York City ○ In Person or Via Zoom

Compelling Topics: Realtime Marketing, CMO Role & Tenure, NIL+I Sponsorship, and Digital Marketing Accountability

Join us at MASB Fall Summit 2021 on Nov. 11, 9 AM – 4 PM at the historic Union League Club in Midtown Manhattan, New York City or LIVE VIA ZOOM! Request an invitation from events@themasb.org.

PROGRAM

Spotlight Interview: Steve Micolo, recent VP Marketing Execution, Subway

NIL+I Sponsorship Panel: “Were early movers rewarded? What are early best practices?”

    • Tony Pace, MASB
    • Dan Donnelly, Fox Sports
    • Ray Katz, Collegiate Sports Management Group

CMO Role, Deliverables, and Tenure: Conversation with Stephen Diorio, Executive Director The Revenue Enablement Institute, MASB Fellow & Forbes Contributor

Initial Report of the MASB Digital Marketing Accountability Project

    • Joe Plummer, Sunstar Foundation
    • Kelly Barrett, Truthset

The State of Marketing Accountability: MASB President/CEO Tony Pace

2021 Margaret H. Blair Award for Marketing Accountability Presentation

Interactive Breakout Sessions

Luncheon & Networking Social (in-person only) 

The in-person event takes place at the historic Union League Club, 38 East 37th Street, New York, NY 10016 (corner of 37th Street & Park Avenue).