|Session 1: Financial Valuation of Brands||Aug 6||12:30 – 3:30 PM ET||REGISTER|
|Session 2: Future of Sponsorships||Sep 17||12:30 – 3:30 PM ET||REGISTER|
|Session 3: Measures and Value of Engagement||Oct 15||1:00 – 4:00 PM ET||REGISTER|
Previously scheduled for Oct. 8, MASB will be holding the third session of our remote, online Summer Summit on Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk, marketing measurement pioneer Joanna Seddon, and the Great ENGAGEMENT Debate with Bill Harvey, Jane Clarke and Bobby Calder!
Measures and Value of Engagement
Gary Vaynerchuk, chairman of VaynerX and CEO of VaynerMedia
Great ENGAGEMENT Debate
What is their value and how do they interact?
Bobby Calder, Northwestern University
Bill Harvey, Research Measurement Technologies
Jane Clarke, CIMM
Tony Pace, MASB
Emerging Issues Task Force
History of Metrics for the Financial Valuation of Brands
Interview with Joanna Seddon of Joanna Seddon Brand Strategies
Margaret H. Blair Award for Marketing Accountability presentation
Due to the COVID-19 challenges, there will be no mandatory seat fee for the sessions. Participants are asked to make a voluntary donation to defray costs (suggested amount $100).
Videos from all summit sessions are posted on the YouTube MASB Channel.