MASB Summer Summit 2020

Session 1: Financial Valuation of Brands   Aug 6 12:30 – 3:30 PM ET REGISTER
Session 2: Future of Sponsorships Sep 17 12:30 – 3:30 PM ET REGISTER
Session 3: Measures and Value of Engagement  Oct 15 1:00 – 4:00 PM ET REGISTER

Previously scheduled for Oct. 8, MASB will be holding the third session of our remote, online Summer Summit on Oct. 15, 1 – 4 PM ET, featuring social media marketing master Gary Vaynerchuk, marketing measurement pioneer Joanna Seddon, and the Great ENGAGEMENT Debate with Bill Harvey, Jane Clarke and Bobby Calder!

Measures and Value of Engagement

Spotlight Interview
Gary Vaynerchuk, chairman of VaynerX and CEO of VaynerMedia

What is their value and how do they interact?
Bobby Calder, Northwestern University
Bill Harvey, Research Measurement Technologies
Jane Clarke, CIMM
Tony Pace, MASB

Emerging Issues Task Force

History of Metrics for the Financial Valuation of Brands
Interview with Joanna Seddon of Joanna Seddon Brand Strategies

Margaret H. Blair Award for Marketing Accountability presentation

Due to the COVID-19 challenges, there will be no mandatory seat fee for the sessions. Participants are asked to make a voluntary donation to defray costs (suggested amount $100).

Videos from all summit sessions are posted on the YouTube MASB Channel.