Join us Friday, October 25, Noon ET, for the sixth episode in our Making Marketing Accountable webinar series, featuring the visionaries of marketing measurement who are elevating the role of the CMO and Marketing through financial accountability. Registration is FREE! Request your invitation from events@themasb.org.
EPISODE 6 eSports: Opportunities for Brands
Mike Wokosin, Adjunct Instructor of Marketing; Tippie College of Business, University of Iowa
Co-Author of Sponsorship Accountability – A Roadmap for Sponsorship Marketing Success
Mike will review and lead a discussion on past, present, and future opportunities for brands within the quickly evolving marketplace of eSports. Growth and market expansion of online gaming titles, leagues, and teams have created an opportunity for a potential strategic fit within a brand’s sponsorship portfolio. Join brands and agencies in the discussion!
Request your invitation from events@themasb.org.
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