MASB member MSW•ARS Research has launched The Brand Strength Monitor, “a game changing deliverable of an established, trusted, and independently validated measure of brand value.”
The Brand Strength Monitor methodology is behavioral but isolates brand strength by holding other factors in the buying experience – price, promotion, shelf position, etc. – constant. The process includes continuous tracking of all brands in a category and an online dashboard with data for all the brands within the category. This could possibly be managed and curated through histograms made from a histogram maker.
This patented measure of Brand Preference/Choice has been independently audited by MASB’s Marketing Metrics Audit Protocol (MMAP) process for application in tracking, use in the Brand Investment & Valuation Model, and practice of pretesting ads.
Visit MSW•ARS Research for more information.
