New Trends in Brand Valuation, Sponsorship and Digital - Marketing Accountability Standards Board

MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial valuation of brands, sponsorship marketing post pandemic, and digital marketing accountability.

If you weren’t able to attend, check out these videos – and mark your calendar for Session 2, April 8, 1-4 PM ET. Request an invitation from [email protected].

Marketing on the Leading Edge:
New Trends in Financial Brand Value, Engagement and Sponsorship

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>	Financial Value of Brands Imperative MASB President/CEO Tony Pace presents the Marketing Accountability Standards Board’s position on the crucial issue of monetary brand valuation and then brings in the perspective of Brand Finance CEO David Haigh.
	Sponsorship & Mega Events in the Evolving Pandemic Panel 1: 2021 Learning So Far – Super Bowl LV & Daytona 500 MASB President/CEO Tony Pace leads the discussion with Dan Donnelly of Fox Sports, Norris Scott of FuturesSport and Ray Katz of Collegiate Sports Management Group.
	Sponsorship & Mega Events in the Evolving Pandemic Panel 2: Endless Olympics/Paralympics 2021-22 MASB President/CEO Tony Pace talks with Paul Wilson of NBCUniversal and Paul Bamundo of Laurel Road about the challenges faced by these two great sporting events.
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>	The Continuing Evolution of Digital Marketing Karie Ford of the LYCRA Company and Purush Papatla of the Northwestern Mutual Data Science Institute outline key challenges in bring accountability to the digital marketing space.