MASB Winter Summit 2021 Session 1 on Feb. 25 brought together authorities in three areas crucial to marketing accountability: financial valuation of brands, sponsorship marketing post pandemic, and digital marketing accountability.
If you weren’t able to attend, check out these videos – and mark your calendar for Session 2, April 8, 1-4 PM ET. Request an invitation from events@themasb.org.
Marketing on the Leading Edge:
New Trends in Financial Brand Value, Engagement and Sponsorship
Financial Value of Brands ImperativeMASB President/CEO Tony Pace presents the Marketing Accountability Standards Board’s position on the crucial issue of monetary brand valuation and then brings in the perspective of Brand Finance CEO David Haigh. |
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Sponsorship & Mega Events in the Evolving PandemicPanel 1: 2021 Learning So Far – Super Bowl LV & Daytona 500 |
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Sponsorship & Mega Events in the Evolving PandemicPanel 2: Endless Olympics/Paralympics 2021-22 |
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These and many more videos can also be viewed directly on YouTube’s MASB Channel.