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Home Posts tagged "ISO"

Tag: ISO

MASB Represents U.S. at International Brand Conference

The implementation of global brand evaluation standards, including those for geographic indications and tourism cities, was the leading topic at the 9th Plenary Meeting of Technical Committee 289 of the International Organization for Standardization (ISO) which took place Nov. 30 …

12/20/2023 12/26/2023
Read More"MASB Represents U.S. at International Brand Conference"

New ISO Brand Standard Addresses Geographical Indications

As brands are too often treated as incidental business expenses, the ISO (International Organization for Standardization) calls for brands to be proactively managed and measured at least annually to increase firm value as established by improvements in brand strength and …

05/18/2023 05/18/2023
Read More"New ISO Brand Standard Addresses Geographical Indications"

Developing Global Brand Standards with ISO

By working with ISO Consultants, the International Organization for Standardization, MASB is playing an increasingly influential role in the development of new global brand standards. In 2007, ISO set up Technical Committee 289 to draft an international standard on monetary …

06/20/2018 07/15/2018
Read More"Developing Global Brand Standards with ISO"

New Brand Evaluation Standard ISO 20671 is Marketers’ Golden Ticket

A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, and extend the sustainable existence of the brand-owning entity. For the first-time, brand owners have a globally applicable and accepted …

05/30/2018 07/09/2018
Read More"New Brand Evaluation Standard ISO 20671 is Marketers’ Golden Ticket"
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