Developing Global Brand Standards with ISO
By working with ISO Consultants, the International Organization for Standardization, MASB is playing an increasingly influential role in the development …
By working with ISO Consultants, the International Organization for Standardization, MASB is playing an increasingly influential role in the development …
A new global standard for brand evaluation, ISO 20671, recognizes that a brand’s primary purpose is to increase total business value, reduce risk, …