MASB Winter Summit 2021
a remote Zoom event ○ February 25 & April 8
Session 1 February 25 | 1–4 PM ET |
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The Financial Value of Brands ImperativeWhy Brands Must Be Valued in Financial Terms Spotlight Interview: David Haigh, CEO, Brand Finance |
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Sponsorship & Mega Events in the Evolving PandemicPanel 1: 2021 Learning So Far – Super Bowl LV & Daytona 500 |
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Sponsorship & Mega Events in the Evolving PandemicPanel 2: Back-to-Back Olympics/Paralympics |
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Digital Marketing Accountability:
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New Project Announcement: Media and Brand EngagementFrank Findley, MASB Executive Director |
Session 2 April 8 | 1–4 PM ET |
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Welcome and IntroductionDavid W. Stewart, PhD; MASB Chair |
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Spotlight Interview: Ricardo Fort
Interviewer: MASB President/CEO Tony Pace |
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Panel: Emerging Trends in SponsorshipRicardo Fort, Founder, Sport By Fort Consulting |
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Marketing in the Age of A.I.Will Thompson |
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Digital Accountability: Addressing the ChallengesKarie Ford |
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