Brand Strategy and Positioning through Advertising
Tuesday, December 8, 2026
9 – 10:30 AM
(Open for breakfast and networking at 8:30)
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PANEL
Allen Adamson
Founder, Metaforce
Paul Donato
Chief Research Officer, ARF
Nicole Jones
Chief Media Commercial Lead at Kantar
Court Stroud
Clinical Assistant Professor of Integrated Marketing, NYU Stern School of Business
Lee Hornick [Moderator]
MASB Director of Membership
HOST
ARF
(Advertising Research Foundation)
LOCATION
The Empire State Building
350 Fifth Avenue, Suite 6705, New York, NY 10118
$30 | Continental breakfast included
SPONSORED BY KANTAR
Brand strategy and positioning use targeted messaging and creative campaigns to establish a distinct, memorable place for a brand in consumers’ minds relative to competitors. At this meeting, we will discuss these topics:
- Brand Strategy: A data-informed roadmap defining whom the brand serves, why it exists, and how it competes.
- Brand Positioning: The place a brand occupies in customers’ minds and the reason they should choose it over alternatives.
- The Role of Advertising: Advertising amplifies the brand’s core Unique Selling Proposition (USP) and positioning statement consistently across channels.
The Marketing Accountability Standards Boards (MASB) was established to bring the research, analytics, and intellectual leadership needed to establish measurement as the foundation of accountability and financial performance as a driver of growth.
The MASB Breakfast Club holds periodic morning events focused on overcoming marketing challenges with creativity, data-driven decision-making, and agility! Currently held in Manhattan and hosted by a business school, corporation, or agency, each meeting has a subject expert and focuses on one single issue with dynamic discussions by attendees as well as networking opportunities.
If your New York organization is interested in hosting a MASB Breakfast Club session, contact Lee Hornick, leehornick@themasb.org.
Request your invitation to future MASB events from events@themasb.org