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Elevating the Role of the CMO
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  • LOGIN
  • ABOUT US
    • MASB Overview [PDF]
    • Frequently Asked Questions
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
  • PROJECTS
    • Special Initiatives
    • Current Projects
      • Brand Evaluation Standards (BES)
      • Universal Marketing Dictionary (UMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Accountability Protocol (MMAP)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Sponsorship Accountability Series
    • Universal Marketing Dictionary (UMD)
  • Publications
  • EVENTS
    • MASB Summits
    • MASB Webinars
    • Event Updates
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
  • CONTACT
  • Search
Home MASB Projects MASB Special Initiatives

MASB Special Initiatives

BIG DATA Initiative:
Maximizing Return on Customer Data 
PDF INFO SHEET

Data Quality & Accountability Initiative:
Targeting Accuracy and ROO/ROI
PDF INFO SHEET

Economic Impact of Marketing Initiative:
Demonstrating How Investment Drives Growth & Returns
PDF INFO SHEET

Marketing Organization Initiative:
Best Practices
PDF INFO SHEET

Measuring Creativity Initiative
PDF INFO SHEET

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