Don’t miss the next episode of our Making Marketing Accountable webinar series on Wednesday, January 8, 2025, when Ray Katz, COO of Collegiate Sports Management Group, breaks down a hot topic in sponsorship marketing: Naming Rights – Rights, Wrongs & What’s Next.
Registration is FREE! Request your invitation from [email protected].
Naming rights refers to the practice of a corporation or entity purchasing the right to name a facility, event, or asset, typically for a specific period. This trend has become widespread in sports, entertainment, and other industries. Ray will look at the good and bad strategies and tactics related to naming rights, as well as what’s next for this practice. Some of the subjects covered will be:
The Good: Benefits of Naming Rights
Revenue Generation
Brand Exposure
Long-term B to B Partnerships
Community Engagement
The Bad: Downsides of Naming Rights
Cultural and Historical Dilution
Brand Association Risk:
Erosion of Identity
Short-Term Focus
What’s Next for Naming Rights?
Proliferation across colleges and universities given NCAA Settlement and Revenue Sharing
Expansion into regional theaters and other fiscally challenged cultural venues
Increased Digital and Virtual Engagement beyond physical venues
Local and Smaller-scale Sponsorships to overcome commercial clutter
Fan and Community Involvement
Registration is FREE! Request your invitation from[email protected]. To receive the latest updates on MASB news and events, subscribe to the MASB NEWS newsletter!