Does Your Brand Have a Code of Conduct?
Do your brands have a Code of Conduct? Can you produce a document that says what a brand may and may not claim? Peter Fasano, founder and CEO of MassLogic Labs, believes that in this age of AI, it’s more …
Category: Marketing Accountability
MASB Breakfast Club Meets at 4As on Sep 22
Tuesday, September 22, 2026 9 – 10:30 AM (Open for breakfast and networking at 8:30) Growing Brand Value While Maintaining Accountability – PANEL – Nancy Aresu, Chair, Big Spaceship Nikhil Gharekhan, Managing Partner at Presciant Erich Joachimstaler, Ph.D., Founder & CEO, Vivaldi Group Joanna …
Agentic Roadmap Developer MassLogic Labs Joins MASB
The Marketing Accountability Standards Board welcomes new member MassLogic Labs, the company behind the MIMO workspace. MassLogic has been working closely with MASB to develop a digital twin and agentic roadmap for the Universal Marketing Dictionary, presenting their progress and …
New Theory on Consumer Preference Formation to be Proposed at MASB Summit
How do individuals develop likes, dislikes, and brand affinities toward products, services, or experiences? At MASB Summer Summit, Aug. 5 – 6 at Rutgers Business School, Steven Jagger, Partner at MSW Research, will present, Adaptive Systems Theory of Consumer Preference Formation. “This …
Sponsorship Measurement Firm Sailias Joins MASB
Australia-based sponsorship measurement firm Sailias has joined the Marketing Accountability Standards Board, and co-founders Amanda Rischbieth and Matt Bywater will be serving as MASB Advisors. “Sailias is sponsorship measurement and decision infrastructure, built for brands and trusted by rights holders …
Linking Strategy, Marketing and Operations at MASB Summer Summit
Strategy defines where the business is going. Marketing determines how the organization creates and captures customer value. Operations ensures the business consistently delivers on that promise. Sustainable growth occurs when all three functions are fully aligned. In today’s dynamic business …
Weedfald to Reveal Brand-Building Leadership Formula at MASB Summit
What separates marketplace admiration from marketplace success? What separates applause from profitability? Why do some companies have the largest museum of failed products while others enjoy both product and market success kinetically? The world’s most admired brands are never built …
SightIQ Certified as Demonstrating How Marketing Drives Outcomes
Volute Group’s systematic, analytic approach demonstrating how marketing drives business outcomes has been certified by the independent Marketing Accountability Standards Board (MASB). The SightIQ™ Process provides a refined metric map, forecasting algorithms, and best practices for monitoring and managing marketing. …
Volute Group Joins MASB to Promote Marketing Accountability
Volute Group, a leading marketing consultancy, has acquired MASB member Quantum Sight, which joined the Marketing Accountability Standards Board in 2024. Now Volute Group is continuing that relationship to become MASB’s newest member. MASB Advisor Shiv Gupta was CEO at …
DE-YAN Experiential Marketing ROI Approach Certified by MASB
The Marketing Accountability Standards Board (MASB) has certified the DE-YAN Experiential Revenue Impact Calculator (ERIC). The new tool has been added to the MASB Marketing Metric Catalog. Commissioned by DE-YAN, the study behind ERIC was conducted in collaboration with independent …