MASB Project Teams Seeking New Members

Additional team members are needed for the Marketing Metric Certification Project, which maintains the industry’s only Metric Certification Catalog, and the Common Language in Marketing Project, which curates the popular online resource, the Common Language Marketing Dictionary. MASB project teams include reps from our member organizations plus staff members working on issues prioritized by the directors. Teams meet …

Blair Award for Marketing Accountability — Nominations Open!

Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and accountability, including co-founding MASB, the Marketing Accountability Standards Board, and serving as its first President/CEO. Nominations are being accepted through August 31, 2022, for the fourth annual Margaret H. Blair Award for Marketing Accountability, …

Name, Image, Likeness and Influence – What Have We Learned from the First Year of College Athlete Sponsorship?

Part 1 provides an overview of the current state of sponsorship use and management. Part 2 explores the long-term nature of sponsorship relationships and the resulting importance of fit between properties and brands. Part 3 establishes the importance of developing the business case for sponsorship as well as contractual considerations. Part 4 sets forth …

Resources for Marketing Academics & Professionals

MASB, the Marketing Accountability Standards Board, has assembled a wide array of research and educational resources available for improving business communication and linking marketing activities to financial return. Take advantage of them! MASB WHITE PAPERS Our research is highly regarded and regularly downloaded by marketers worldwide. We are proud that our library includes the …

Ebben Celebrated as MASB Trailblazer

The Marketing Accountability Standards Board is celebrating marketing and advertising executive Karen Ebben with the Joseph Plummer MASB Trailblazer Award, announced by Joe Plummer himself at MASB Spring Summit on April 7. “I worked on General Motors all over the world…” Plummer recalled, “and I kept hearing about this amazing, brilliant advertising–marketing–sponsorship person. Then …

Tony Pace Tributes

Published Tributes: New York Times: L. Anthony Pace Obituary • Feb 2022 Sports Business Journal: Marketing and Sponsorship: ‘Tony liked the sizzle, but he demanded the steak.’ • Lefton • Feb 2022 Wall Street Journal: Subway Marketing Chief Promoted the $5 Footlong • Hagerty • Feb 2022 Variety: Tony Pace, Former Subway Ad Executive Who Pushed …

MASB Remembers Tony Pace

MASB is incredibly saddened to share the news that our President/CEO and longtime marketing accountability advocate L. Anthony “Tony” Pace passed away as the result of a snowmobiling accident. Tony spent much of his life advising on sound marketing practices and demonstrating the positive role marketing plays in society. In his early days, Tony …

Financial Value of Brands Imperative Available to Academics

MASB, the Marketing Accountability Standards Board, is offering its recently published The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms at a discounted academic use rate: $495 for 1,000 students. There is no duration limit so this use can be spread across classes/semesters/years until the 1,000-student limit is met. The 42-page …