2021 Blair Marketing Accountability Award Nominations Open

Dr. Margaret (Meg) Henderson Blair was a pioneer and innovator who made many contributions to the realm of marketing measurement and accountability, including co-founding MASB, the Marketing Accountability Standards Board, and serving as its first President/CEO. Nominations are open through July 31, 2021, for the third annual Margaret H. Blair Award for Marketing Accountability, …

College Athlete Sponsorship: Are Sports Marketers Ready?

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year? Is there a female student athlete advantage? How about one for “first movers?” Former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group and Columbia University …

College Athlete Sponsorhip: Leveraging Name, Image & Likeness

How can sports marketers take advantage of new NCAA rules on marketing college athlete name, image and likeness? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group delve into the possibilities with Tony Pace of MASB. Please give it a “thumbs-up” if …

College Sports Sponsorship: Is There a Female Student Athlete Advantage?

Will new NCAA rules allowing student athletes to monetize their NAME IMAGE and LIKENESS create a marketing advantage for women college athletes? In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the possibilities with Tony Pace of MASB, the Marketing Accountability …

College Athlete Sponsorship: Engaging Student Athletes

Are sports marketers ready for new NCAA rules allowing college student athletes to benefit from their name, image and likeness starting with the 2021-22 academic year?  In this week’s MASB Channel feature, former student athlete Blake Lawrence of Opendorse and Ray Katz of Collegiate Sports Management Group discuss the challenges and opportunities of engaging …

WEEKLY FEATURE: Reach vs. Impressions

In this week’s MASB Channel feature, former Liquid Senior Digital Strategist Nikki Kyriakopoulus explains the difference between digital marketing “reach” and “impressions,” two terms included in the Common Language Marketing Dictionary. Please give it a “thumbs-up” if you like and subscribe to the MASB Channel!

Wise Words from a Marketing Measurement Master

MASB Chair Dave Stewart and former MASB Executive Director Allan Kuse have collected the key works of MASB co-founder and advertising R&D pioneer Margaret (Meg) Henderson Blair in a book published by Cambridge Scholars. Over five decades, Blair conducted research and advised advertisers regarding how to create and identify effective advertising. She demonstrated how …