Marketers Need to Focus on Profitable Brand Users
In today’s tough economy, it is critically important that marketers focus more on brand loyalists than brand occasionalists. Why? Brand loyalists …
In today’s tough economy, it is critically important that marketers focus more on brand loyalists than brand occasionalists. Why? Brand loyalists …
The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and …
The Year 2022 was a tumultuous one for the Marketing Accountability Standards Board, with the unexpected passing of President/CEO Tony …
The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M …
The Marketing Accountability Standards Board (MASB) is proud to announce that the Advisory Council chair left by new board member …
After a remarkably productive and extended term as Advisory Council Chair for the Marketing Accountability Standards Board (MASB), Neil Bendle …
Executive Summary In June 2021, the Marketing Accountability Standards Board (MASB), issued the landmark publication, The Financial Value of Brands …
MASB Fall Summit 2022 at Columbia Business School was loaded with great presenters and outstanding content on numerous aspects of …
Venkatesh “Venky” Shankar’s pioneering works on marketing mix models and attribution techniques have advanced the state-of-the-art in ROI measurement. Multiple …
The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue …