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Marketing Accountability Standards Board | MASB
Marketing Accountability Standards Board | MASB
Elevating the Role of the CMO
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  • ABOUT US
    • MASB Overview [PDF]
    • Organization
    • The MASB Story
    • Member Organizations
    • MASB Board of Directors
    • MASB Advisory Council (MAC)
    • Marketing Accountability Foundation (MAF)
    • MAF Trustees
    • MASB Staff
    • Joseph Plummer MASB Trailblazer Award
    • Margaret H. Blair Award
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    • Current Projects
      • Brand Evaluation Standards (BES)
      • Common Language Marketing Dictionary (CMD)
      • Continuous Improvement in Return (CIR)
      • Finance in Marketing Education (FME)
      • Financial Value of Brands (FVB)
      • Marketing Metric Catalog (MMC)
      • Sponsorship Accountability Metrics (SAM)
    • Projects Completed
      • Financial Reporting of Customer and Brand
      • Brand Valuation: BIV Phase II
      • Brand Valuation: BIV Project Phase I
      • The MASB Book: Accountable Marketing
      • Measuring and Improving CPG Return Using CLV
      • Measuring & Improving Return from Interactive
  • RESOURCES
    • Common Language Marketing Dictionary
    • Finance in Marketing Library
    • ISO 20671 Brand Evaluation
    • Marketing Metric Certification
    • MASB White Papers
    • MASB Channel on YouTube
    • Publications
    • Sponsorship Accountability Series
  • EVENTS
    • MASB Summits
    • Past Summit Overviews
    • Past Summits [Members Only]
  • NEWS
    • MASB NEWS blog
    • SUBSCRIBE TO E-NEWSLETTER
  • Join!
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Home Archive for category "Marketing Accountability"

Category: Marketing Accountability

Marketers Need to Focus on Profitable Brand Users

In today’s tough economy, it is critically important that marketers focus more on brand loyalists than brand occasionalists. Why? Brand loyalists …

01/17/2023 01/17/2023
Read More"Marketers Need to Focus on Profitable Brand Users"

The Marketing Accountability Standards Board Unveils Its New Brand

The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and …

01/12/2023 01/12/2023
Read More"The Marketing Accountability Standards Board Unveils Its New Brand"

2022: The Year in Marketing Accountability

The Year 2022 was a tumultuous one for the Marketing Accountability Standards Board, with the unexpected passing of President/CEO Tony …

12/30/2022 12/30/2022
Read More"2022: The Year in Marketing Accountability"

TAMU Mays Business School Joins MASB

The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M …

12/28/2022 12/28/2022
Read More"TAMU Mays Business School Joins MASB"

Shankar Joins MASB As Advisory Council Chair

The Marketing Accountability Standards Board (MASB) is proud to announce that the Advisory Council chair left by new board member …

11/29/2022 11/29/2022
Read More"Shankar Joins MASB As Advisory Council Chair"

Advisory Council Chair Bendle Joins MASB Board

After a remarkably productive and extended term as Advisory Council Chair for the Marketing Accountability Standards Board (MASB), Neil Bendle …

11/22/2022 11/28/2022
Read More"Advisory Council Chair Bendle Joins MASB Board"

Impact of Financial Value of Brands Verified

Executive Summary In June 2021, the Marketing Accountability Standards Board (MASB), issued the landmark publication, The Financial Value of Brands …

11/03/2022 12/02/2022
Read More"Impact of Financial Value of Brands Verified"

Fall Summit Videos on the MASB Channel

MASB Fall Summit 2022 at Columbia Business School was loaded with great presenters and outstanding content on numerous aspects of …

10/27/2022 10/27/2022
Read More"Fall Summit Videos on the MASB Channel"

Shankar Recognized as Accountable Marketer

Venkatesh “Venky” Shankar’s pioneering works on marketing mix models and attribution techniques have advanced the state-of-the-art in ROI measurement. Multiple …

10/17/2022 10/17/2022
Read More"Shankar Recognized as Accountable Marketer"

Joanna Seddon on Elevating the CMO

The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue …

10/11/2022 10/28/2022
Read More"Joanna Seddon on Elevating the CMO"

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