Marketers Need to Focus on Profitable Brand Users
In today’s tough economy, it is critically important that marketers focus more on brand loyalists than brand occasionalists. Why? Brand loyalists …
Category: Marketing Accountability
The Marketing Accountability Standards Board Unveils Its New Brand
The Marketing Accountability Standards Board (MASB) is an incredible organization. It brings together top brands, the best academic minds, and …
2022: The Year in Marketing Accountability
The Year 2022 was a tumultuous one for the Marketing Accountability Standards Board, with the unexpected passing of President/CEO Tony …
TAMU Mays Business School Joins MASB
The Marketing Accountability Standards Board (MASB) is pleased to announce the new membership of Mays Business School at Texas A&M …
Shankar Joins MASB As Advisory Council Chair
The Marketing Accountability Standards Board (MASB) is proud to announce that the Advisory Council chair left by new board member …
Advisory Council Chair Bendle Joins MASB Board
After a remarkably productive and extended term as Advisory Council Chair for the Marketing Accountability Standards Board (MASB), Neil Bendle …
Impact of Financial Value of Brands Verified
Executive Summary In June 2021, the Marketing Accountability Standards Board (MASB), issued the landmark publication, The Financial Value of Brands …
Fall Summit Videos on the MASB Channel
MASB Fall Summit 2022 at Columbia Business School was loaded with great presenters and outstanding content on numerous aspects of …
Shankar Recognized as Accountable Marketer
Venkatesh “Venky” Shankar’s pioneering works on marketing mix models and attribution techniques have advanced the state-of-the-art in ROI measurement. Multiple …
Joanna Seddon on Elevating the CMO
The American Marketing Association – New York interviewed new MASB CEO Joanna Seddon in front of the Charging Bull statue …