In 1997, Clayton Christensen wrote The Innovator’s Solution, which The Economist named as one of the six most important business books ever written. In the almost 30 years since it was published, “disruption” now appears on the second or third slide of every new venture pitch.
At MASB Spring Summit, Mar. 20-21 at SMU Cox School of Business, Howard Weinberg, Partner–Business Strategy, at Presciant, will present “The Theory of Disruptive Innovation: Applications to Marketing,” reviewing what makes an innovation disruptive according to Christensen — it’s not about moving fast and breaking things — and how we can apply the theory to improve customer segmentation and other critical marketing decisions.
Weinberg is a management consultant focused on helping clients learning to solve their most important growth challenges. For 16 years, he was a Principal in Deloitte Consulting where he led several areas of the consulting practice including Growth and Innovation. He’s a frequent speaker and writer on growth, innovation and organizational change and serves on the Dean’s Advisory Board of Boston College Carroll School of Management, where he is a Fellow of the Center for Corporate Social Responsibility.
To participate in MASB Spring Summit 2025, request an invitation from [email protected].