In uncertain times, bold insights lead to competitive advantage. At MASB Summer Summit, Aug. 13-14 at DePaul University in Chicago, J. Walker Smith, Knowledge Lead at Kantar and one of the foremost authorities on consumer trends, will present Thriving in Turbulence: Insights-Driven Paths to Marketing Success, exploring how marketers can uncover new opportunities amid economic volatility.
Drawing on Kantar’s extensive global research and real-world experience, this session will examine shifting consumer priorities, emerging growth segments, and the evolving role of brand in driving value. Request your invitation from events@themasb.org.
Smith is responsible for ideas, content and knowledge globally for the Consulting Division of Kantar, including research, writing, publications, blogging, podcasting, vlogging, webinars, speaking, client support, product support, marketing support and media spokesperson. He consults with clients globally about trends, futures, marketing and strategy. He’s the co-author of four well-regarded books. Rocking the Ages (1997) is considered a standard in generational marketing and was included in one list of the top 100 marketing books. He is a 2012 inductee into the N.C. Advertising Hall of Fame, and he won the 2013 WPP Atticus Award for thought-leadership in Consumer Insights.
MASB summits are key gatherings for those driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.