Marketing organizations are under pressure to translate AI enthusiasm into measurable business impact.
At MASB Winter Summit 2026, Feb. 18-19 on Zoom, Greg Stuart, CEO of the Marketing + Media Alliance (MMA) and co-host of Decoding AI for Marketing, will moderate the discussion, AI in Marketing: What’s Actually Working, What’s Not, and Why, with Jay Altschuler, SVP Global Media at Mastercard, and Dave Kersey, VP, Global Head of Media for Shark Ninja, and Rebecca Panico, VP Global Media, Engagement & Partnership for Hilton.
They will explore how leading marketing and media teams are actually implementing AI and advanced analytics — where it’s driving performance, where it’s falling short, and what’s been learned along the way. The conversation will cover media planning and buying, personalization, partner selection, organizational ownership, and talent evolution. Rather than theory, this session will focus on practical experience: what’s working, what’s changing, and what marketing leaders need to know to turn AI into accountable value.
MASB summits are key gatherings for those driving the marketing accountability movement. Leading finance, analytics and marketing professionals from marketers, their suppliers, industry associations, and academia attend to network, get briefed on recent advances, and participate in shaping the future of accountable marketing.
Request your invitation from events@themasb.org.