Tuesday, December 8, 2026
9 – 10:30 AM
(Open for breakfast and networking at 8:30)
Brand Strategy and Positioning Through Advertising
HOST:
ARF
(Advertising Research Foundation)
LOCATION:
350 Fifth Avenue, Suite 6705, New York, NY 10118
(located in the Empire State Building)
$30 | Continental breakfast included
Request your invitation from events@themasb.org
The Marketing Accountability Standards Boards (MASB) was established to bring the research, analytics, and intellectual leadership needed to establish measurement as the foundation of accountability and financial performance as a driver of growth.
The MASB Breakfast Club holds periodic morning events focused on overcoming marketing challenges with creativity, data-driven decision-making, and agility! Currently held in Manhattan and hosted by a business school, corporation, or agency, each meeting has a subject expert and focuses on one single issue with dynamic discussions by attendees as well as networking opportunities.
If your New York organization is interested in hosting a MASB Breakfast Club session, contact Lee Hornick, leehornick@themasb.org.