Overcoming marketing challenges with creativity, data-driven decision-making, and agility!
Tuesday, September 22, 2026
9 – 10:30 AM
(Open for breakfast and networking at 8:30)
HOST: Marketing + Media Alliance (MMA)
LOCATION: New York NY
$30 | Continental breakfast included
Request your invitation from events@themasb.org

The Marketing Accountability Standards Boards (MASB) was established to bring the research, analytics, and intellectual leadership needed to establish measurement as the foundation of accountability and financial performance as a driver of growth.
The MASB Breakfast Club holds periodic morning events, currently in Manhattan and hosted by a business school, corporation, or agency. Each meeting has a subject expert and focuses on one single issue with dynamic discussions by attendees as well as networking opportunities.
If your New York organization is interested in hosting a MASB Breakfast Club session, contact Lee Hornick, leehornick@themasb.org.

