MASB Advisory Council (MAC)

Appointed by the TRUSTEES of the Marketing Accountability Foundation, members of the MASB Advisory Council serve on project teams and support organization initiatives.

Venkatesh Shankar
MAC Chair
Texas A&M University
Andrew Karolyi
Cornell University
Andrew Karolyi Johnson School
Edgar Baum
Avasta
Art Klein
MSW Research
Bobby Calder NWU Marketing Professor Bobby Calder
Northwestern University
Allan Kuse
MMAP Center
Charles Cantu
Cantu Holdings
Scott McDonald
Advertising Research Foundation
Scott McDonald
Marc Fischer
University of Cologne
Michael Moore
Loyola Marymount University
John Gaski Notre Dame Mendoza John Gaski
Notre Dame University
Robert Pitts
College of Charleston
Tippie's Gruca Thomas Gruca
University of Iowa
Vithala Rao
Cornell University
Vithala Rao Johnson School
Craig Gugel
Gugelplex TV
David Reibstein
Wharton School
Brian Hamilton
DoubleCheck Advertising
Mollie Rosen
4As
Kare Sandvik Kåre Sandvik
University of South-Eastern Norway
Latha Sarathy
ANA
Jerry Wind
Wharton School

MASB Directors