MASB Advisory Council

Members of MASB’s Advisory Council are appointed by the TRUSTEES of the Marketing Accountability Foundation.

Neil Bendle (Chair)
University of Georgia
Andrew Karolyi
Cornell University
Andrew Karolyi Johnson School
Edgar Baum
Avasta
Art Klein
MSW Research
Jeff Bezzo
SC Johnson
Allan Kuse
MMAP Center
Bobby Calder NWU Marketing Professor Bobby Calder
Northwestern University
Seth Leeds
Sponsorium
Seth Leeds Sponsorium
Charles Cantu
Cantu Holdings
Scott McDonald
Advertising Research Foundation
Scott McDonald
Henrik Christensen
independent consultant
Michael Moore
Loyola Marymount University
Marc Fischer
University of Cologne
Robert Pitts
College of Charleston
Sunil Garga
[m]PHASIZE
Vithala Rao
Cornell University
Vithala Rao Johnson School
John Gaski Notre Dame Mendoza John Gaski
Notre Dame University
David Reibstein
Wharton School
Tippie's Gruca Thomas Gruca
University of Iowa
Mollie Rosen
4As
Craig Gugel
Gugelplex TV
Kåre Sandvik
University of South-Eastern Norway
Kare Sandvik
Alex Haigh
Brand Finance
Michiel van de Watering
AccountableMarketing.expert
Michiel van de Watering
Brian Hamilton
DoubleCheck Advertising
Jerry Wind
Wharton School