AdAge.com recently published the Ad Age Measurement Glossary, written by Jack Neff. After review by the project team, these 14 terms have been added to the Universal Marketing Dictionary, marketing-dictionary.org:
Average minute audience
C3
C7
Cohort
Conversion
Duration-weighted impression
Individual commercial metrics
Last-touch attribution
Match rate
Multi-touch attribution
Propensity modeling
Resonance
Time to conversion
Walled garden
These terms are going to be featured in upcoming Marketing Term of the Week posts.
Our dedicated team of marketing academics and practitioners are actively working to expand and improve the dictionary by regularly adding new marketing definitions based on what’s happening in Marketing today. Definitions are researched and drafted by MASB staff and then reviewed, edited and approved by the PROJECT TEAM – and your input is welcome!
New suggestions can be submitted and will be reviewed. If accepted, these new terms will be posted for the use of all interested parties.
To comment on existing terms or propose new ones, email dictionary@themasb.org.